Benjamin Grant, digital marketing manager at Donalds Group on ensuring digital return on investment and the enduring importance of face-to-face marketing.
FCA Group’s flagship Motor Village UK dealership has continued to be a draw for visitors with an exhibition of photographs and artwork related to British pop icon David Bowie.
There is a growing gap in how dealers at either end of the AM100 approach debt, but the resilience shown by both groups should please investors and bankers.
The automotive industry, like the rest of the world, is becoming increasingly reliant on digital relationships, both business and personal.
Morgan Motor Company will look to attract new customers to its 15-strong dealer network as the iconic British sports car manufacturer hosts its inaugural National Morgan Dealer Open Day.
Fords of Winsford group marketing manager Nathan Quayle will reveal how data analytics helped drive the business’ online strategy when he takes to the stage at Automotive Management Live.
GForces will aim to help retailers improve their service through transparent customer feedback with the help of a new partnership with review platform JudgeService.
Lookers is among a number of car dealer group’s trialling a 3D virtual showroom tour as part of efforts to engage with a wider audience online.
Alfa Romeo dealers are backing the brand’s return to the British Touring Car Championship (BTCC) after an 11 year absence.
BMW Group UK has launched a new digital shop for customers to purchase BMW and Mini parts, accessories and lifestyle products online.
Citroën has appointed Souad Wrixen as its UK marketing director at what was described as an “exceptionally important time” for the brand.
Volvo Car UK’s new marketing strategy director Mike Johnstone is set to “introduce an entirely new product portfolio to an entirely new type of customer” after joining from Harley-Davidson.
Suzuki dealer swill offer £500 off every new car order as part of its #SuzukiSaturdays national sales event.
Vauxhall Motors has appointed McCann Velocity to oversee its CRM, point of sale, print, aftersales and retail marketing.
More than a third of car dealership customer records are lacking vital contact details according to research carried out by Marketing Delivery during Q2.
Dealers tell AM’s poll which of their marketing channels work and, more importantly, which offer the best return on investment.
Since it won its AM Award, CarShop has introduced new features on its mobile-first website. The aim is for continuous improvement, says IT director Leo Nelson.
Seven in ten businesses have not allocated any budget to facilitate compliance with stringent new data protection legislation being implemented in May, 2018.
SsangYong Motor UK has announced that it will be the title sponsor for Blenheim Palace International Horse Trials for the next three years.
The Information Commissioner’s Office has handed used car retailer Concept Car Credit Limited a £40,000 after sending hundreds of thousands of unsolicited marketing text messages.