Europe’s major independent automotive data publishing companies have joined forces to found a new European Industry Association to ensure fair access to information for aftersales operators.
How can the automotive industry better utilise big data? Jed Mole, European marketing director at Acxiom shares his views.
An about face by European authorities means dealer marketers and service centres fearing the worst from a forthcoming data law now have reason to be far more optimistic.
Data and analytics will be key business drivers for successful dealers who will eventually employ their own data scientists.
Auto Trader is aiming to reach 25 million customers with a series of new TV adverts set to be screened from January 1.
Jaguar Land Rover is reportedly about to announced a return to motorsport and sign up for the all-electric Formula E series.
Data on consumers’ preference for finance, part-exchanging and even how quickly they choose can help car dealers influence change.
AM teamed up with Motoring.co.uk to find out how car consumer needs have changed
Growing use of ad blockers means that dealers will have to get increasingly sophisticated in their use of online marketing, said e-commerce specialist iVendi.
Vertu chief executive Robert Forrester and commercial director David Crane explain how they manage business data at one of the UK’s largest motor retailers.
The IMI has signed up digital marketing agency Cyber Duck to run a six month consumer campaign about its Professional Register.
Dealers’ and manufacturers’ calls for user-friendly websites that work on all platforms are boosting business for digital marketing companies.
Online classified firms are coming up with more creative ways to attract car buyers and dealers
BMW has been told by the ASA it cannot show its television advert for the 3 Series after it received complaints it encouraged dangerous driving.
Hendy Group has sponsored Mayflower Theatre’s Christmas pantomime and has agreed the production will use a Kia Soul EV on stage as part of the show.
Consumer confidence, dealer expertise and support from finance houses have led to PCP success in the past 12 months.
Toyota has been named as the best automotive brand in world and the sixth best brand in the world.
Big data, ‘intelligent mobility’ and driverless cars will all affect the fortunes of car manufacturers and dealers. But which ones are ready for the changes?
Arnold Clark-owned Midwest Motor Factors and Monmore Auto Parts is providing snacks and soft drinks to businesses that buy parts at certain times of the day.
The Floow, which provides telematics services to insurers, has won a contract with Renault-Nissan to deliver analytics using original data from future vehicles.