Marketing
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Car Manufacturer News 1 AugASA bans Volkswagen ad for encouraging ‘irresponsible driving’
The ASA has banned a Volkswagen television advert after it ruled that it encouraged irresponsible driving by exaggerating the benefits of a vehicle’s safety features.
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Manufacturer 13 JulMazda TV advertising boosted by Film4 sponsorship deal
Mazda UK has teamed up with Film4 for a two-year television marketing campaign, which will feature the MX-5 sports car and CX-3 SUV in a series of short films.
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Car Manufacturer News 9 JulRolls-Royce appoints new head of sales channel development and customer relations
Rolls-Royce has promoted its former dealer marketing manager into head of sales channel development and customer relations role.
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Car Dealer News 9 JulDealers more likely to win aftersales work with proactive reminders
Car dealers could retain more than 60% of customers for MOT and service work if they send timely reminders, according to Marketing Delivery survey.
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Car Dealer News 14 JunInchcape's Mercedes-Benz Coventry makes Motofest debut with AMG GTR
Inchcape UK’s Mercedes-Benz of Coventry exhibited for the first time at Motofest Coventry with a bright green Mercedes AMG GTR.
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Car Manufacturer News 5 JunVauxhall to bolster dwindling Astra sales with Made in Britain ad campaign
Vauxhall is launching a new “Made in Britain” ad campaign in a bid to boost Astra sales amid faltering demanding for the UK-built hatchback.
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Car Dealer News 25 May90% of dealer enquiries satisfy GDPR with marketing consent, says Marketing Delivery
Dealers are securing consent for future marketing contact for nine out of 10 new customer sales enquiries, according to Marketing Delivery.
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Latest News 24 MayASA bans The Car People advert claiming cars are checked by eight ‘specialists’
The Advertising Standards Authority has banned The Car People from using an advert which claims its cars are “quality checked by eight specialists”.
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Car Dealer News 30 AprSecond Audi Senses event celebrates RS4 launch with Michelin-star Welsh food (gallery)
Mon Motors' Cardiff Audi dealership got a taste of the lead-generating benefits of customer events when it marked the launch of the RS4 with a Welsh food event for more than 50 VIP guests.
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Latest News 30 AprSaxon Bridge partners with Buzz2Get to transfer online experience to the forecourt
Saxon Bridge Automotive has partnered with Buzz2Get enabling customers to gain instant access to vehicle details via their smartphone.
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Car Dealer News 26 AprListers ‘excited’ to display Honda range at Stratford Festival of Motoring
Listers Honda will showcase its latest range of vehicles to 60,000 pertrolheads at this year's Stratford Festival of Motoring.
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Digital Marketing 19 AprFree webinar TODAY: Is your car dealership GDPR ready?
AM is hosting a free webinar this morning which will help car dealers deliver a positive answer to the question ‘Are you GDPR ready?’ in association with eDynamix.
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Market Insight 3 Apr
Competition and Markets Authority enforces need for clarity in vehicle rental fees
Three car hire websites are now legally committed to be clear and transparent about the charges customers have to pay after Competition and Markets Authority (CMA) enforcement action.
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Car Manufacturer News 26 MarSuzuki ends partnership with Saturday Night Takeaway hosts Ant and Dec
Suzuki has ended its successful marketing partnership with Saturday Night Takeaway hosts Ant McPartlin and Declan Donnelly.
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Digital Marketing 28 FebGenerating a car test drive lead online costs £3,430, reveals Sophus3
Car buying insight specialist Sophus3 has revealed that is costs an average £3,430 to generate a test drive via online marketing.
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Car Dealer News 23 FebJCT600 opens Mercedes-Benz pop-up store at Sheffield’s Meadowhall shopping centre
JCT600 has teamed up with brand partner Mercedes-Benz to open a new pop-up retail store at Sheffield Meadowhall shopping centre.
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Digital Marketing 22 FebListers Audi Group used vehicles now live on CarGurus website
Listers Group has formed a partnership with CarGurus, which will see its used Audi stock available to buy online.
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Latest News 19 FebBookMyGarage ranked 35 in fastest growing company list
BookMyGarage has been ranked 35 in SyndicateRoom’s list, Top 100: Britain’s fastest-growing businesses.
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Digital Marketing 7 FebKia's Six Nations Waterloo Station takeover part of sports-focussed Stinger marketing push
Kia is preparing for a Six Nations take-over of London's Waterloo Station and a continued push on sports sponsorship as it looks to make its mark in “one of the most competitive environments in the world” with its Stinger performance car.
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Supplier News 23 Jan
Gumtree and eBay used car selling platforms to operate as one following merger
Gumtree and eBay will operate as one business after merging to offer car retailers exposure across two platforms when listing vehicles for sale.
