Škoda UK is teaming up with Chelsea Women to boost engagement with female audiences and showcase the brand’s range of cars.
An AM Live session featuring Raj Lyons Chohan, chief executive of Affinity EV, and panellists Andrew Mouat, head of smart mobility at Scottish Power, Euan Cameron, marketing director for Peter Vardy, and Jacqui Barker, global OEM director for Keyloop, shared their insights on the challenges, opportunities and strategies for delivering an enhanced EV customer experience.
Auto Trader is increasing its marketing investment by 23% year-on-year in Q1 next year as part of a push to reach more UK adults.
It’s time for dealers to maximise all revenue opportunities by focusing on the basics – and using all the data available.
Be quick, accurate and timely with your customer communications and ensure your data is accurate, and the agency model can provide plenty of dealer sales opportunities.
Facebook advertising showing Toyota Hilux four-wheel drive pick-up trucks crossing desert and plains similarly to a herd of wildebeest has been deemed socially unacceptable by the Advertising Standards Authority.
Volkswagen is enhancing its website with a series of online tools aimed squarely at those considering their first electric vehicle (EV, plus a new library of bite-sized videos for VW drivers who use YouTube.
Rapid growth in fleet segment new car sales is a sign of carmakers' return to their traditional habits of large volume incentives and increased supply to car rental companies.
Negotiating a fair price is the biggest worry buyers face when purchasing a car, according to eBay Motors Group’s latest Consumer Insight Panel findings.
Cycling and motoring chain Halfords is telling motorists they may be paying "over the odds for repairs" and they should use its services with no fear of affecting their car's manufacturer warranty.
While selling a car may seem like an obscure use case for TikTok, Jack Carter who heads TikTok’s UK automotive brand partnerships explains how the platform can be used to help promote and sell cars.
The Financial Conduct Authority wants to reduce the risks of finance promotions on social media. AM examines what it means for motor retailers' marketing.
online marketplace carwow is launching a new campaign to boost retailers’ new car sales efforts during the crucial September plate-change month.
Auto Trader is showcasing 1,500 of the top automotive retailers on its marketplace in the UK with its new Highly Rated 2023 initiative.
Average used car prices increased by 3.2% in June to £17,756, rising at the fastest rate in eight months, according to the latest data from Auto Trader.
The UK national sales companies of carmakers Toyota and Hyundai have been warned by the Advertising Standards Authority for making marketing claims about the rapid charging capability of electric vehicles which it has ruled as "misleading".
The advertising watchdog has censured Marshall Motor Group with a ruling that could have implications for all car dealers advertising used cars with a price drop.
Hyundai is further boosting its brand awareness by featuring its Ioniq vehicles and mobility concepts as part of the new Spider-Man film.
The UK’s used car market rallied with 4.1% growth in Q1 and EVs were the fastest growing sector, up by 56.5%, according to the latest data from the SMMT.
Castrol has launched a new reward scheme app for workshops so they can redeem prizes each time they purchase qualifying products.
