The ASA has banned a Volkswagen television advert after it ruled that it encouraged irresponsible driving by exaggerating the benefits of a vehicle’s safety features.
Mazda UK has teamed up with Film4 for a two-year television marketing campaign, which will feature the MX-5 sports car and CX-3 SUV in a series of short films.
Rolls-Royce has promoted its former dealer marketing manager into head of sales channel development and customer relations role.
Car dealers could retain more than 60% of customers for MOT and service work if they send timely reminders, according to Marketing Delivery survey.
Inchcape UK’s Mercedes-Benz of Coventry exhibited for the first time at Motofest Coventry with a bright green Mercedes AMG GTR.
Vauxhall is launching a new “Made in Britain” ad campaign in a bid to boost Astra sales amid faltering demanding for the UK-built hatchback.
Dealers are securing consent for future marketing contact for nine out of 10 new customer sales enquiries, according to Marketing Delivery.
The Advertising Standards Authority has banned The Car People from using an advert which claims its cars are “quality checked by eight specialists”.
Mon Motors' Cardiff Audi dealership got a taste of the lead-generating benefits of customer events when it marked the launch of the RS4 with a Welsh food event for more than 50 VIP guests.
Saxon Bridge Automotive has partnered with Buzz2Get enabling customers to gain instant access to vehicle details via their smartphone.
Listers Honda will showcase its latest range of vehicles to 60,000 pertrolheads at this year's Stratford Festival of Motoring.
AM is hosting a free webinar this morning which will help car dealers deliver a positive answer to the question ‘Are you GDPR ready?’ in association with eDynamix.
Three car hire websites are now legally committed to be clear and transparent about the charges customers have to pay after Competition and Markets Authority (CMA) enforcement action.
Suzuki has ended its successful marketing partnership with Saturday Night Takeaway hosts Ant McPartlin and Declan Donnelly.
Car buying insight specialist Sophus3 has revealed that is costs an average £3,430 to generate a test drive via online marketing.
JCT600 has teamed up with brand partner Mercedes-Benz to open a new pop-up retail store at Sheffield Meadowhall shopping centre.
Listers Group has formed a partnership with CarGurus, which will see its used Audi stock available to buy online.
BookMyGarage has been ranked 35 in SyndicateRoom’s list, Top 100: Britain’s fastest-growing businesses.
Kia is preparing for a Six Nations take-over of London's Waterloo Station and a continued push on sports sponsorship as it looks to make its mark in “one of the most competitive environments in the world” with its Stinger performance car.
Gumtree and eBay will operate as one business after merging to offer car retailers exposure across two platforms when listing vehicles for sale.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 12 2020
Where: Birmingham NEC
Find out what features are in this month's, and future, issues