For the last few years marketing has centred around what millennial consumers are looking for. To me, this reflects marketers’ general obsession with youth culture and their adoption of new technologies. It also means older audiences who enjoy the latest tech are often overlooked.
A third of potential customers who start their buying journey with an online enquiry will take their business elsewhere if they do not garner a response within four hours, according to a consumer survey conducted by Dealerweb.
Mazda Motors UK sales director Peter Allibon is celebrating after its dealer network achieved record profitability but admitted that manufacturers and dealers must work together to maintain margins in 2017.
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