survey
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Supplier News 28 Apr
Consumers ‘hugely overestimate’ EV battery degradation
Car buying consumer “hugely overestimate” the battery degradation suffered by electric vehicles (EV), allowing themselves to be dissuaded from a purchase by its perceived range-sapping effects.
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Digital Marketing 21 Apr
Car dealers must show support to cash-strapped customers
Car retailers have been urged to show support to cash-strapped car buyers as more than a quarter take longer to assess affordability amid the cost-of living crisis and the viability of alternative fuel vehicles (AFV).
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Latest News 17 Apr
Six-in-10 motorists target car purchase in next 12 months
Car buyers are "releasing the handbrake" on their purchase plans, with six-in-10 planning to buy their next vehicle within the next 12 months, according to new research.
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Manufacturer 11 Apr
Dealers expect more delays to agency implementation
Carmakers aiming to switch to direct-to-consumer new car sales through agency agreements with their dealers are expected to defer or even abandon their plans by three-in four AM-online poll respondents.
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Latest News 4 Apr
Nine million UK motorists could be ready to switch to car subscriptions
Nine million UK motorists might be ready to make the switch from car ownership to subscription, according to the results of research from Wagonex.
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Used Cars 27 Mar
Motorists looking to ‘trade down’ due to cost-of living pressures
Motorists are being driven into a ‘trade down’ mindset as they explore ways to save cash during the UK’s cost-of living crisis, according to research from V12 Vehicle Finance.
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Aftersales 21 Mar
‘Overwhelming public backing’ for MOT extension despite industry fears
Motorists' responses to a survey conducted by Close Brothers Motor Finance suggests there is “overwhelming public backing” for an extension of the first MOT test from three years to four.
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Manufacturer 20 Mar
Kia ends Lexus' seven-survey reign as UK car retailers’ top-rated OEM partner
Kia UK toppled premium Japanese brand Lexus’ seven-survey stint at the top of the National Franchised Dealers Association’s (NFDA) Dealer Attitude Survey Winter 2022/2023.
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Market Insight 15 Mar
Less than 18% of EV buyers happy to rely on public chargers
Just 17.7% of potential electric vehicle (EV) buyers would consider owning a zero-emissions car if they couldn’t charge it at home, according to a new study.
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Market Insight 8 Mar
Mercedes-Benz customers travel further to showrooms, research shows
Mercedes-Benz customers travel further to showrooms than any other car buyers, as consumers increasingly look to purchase locally, research has found.
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Market Insight 1 Mar
Buyers avoid brands based on previous poor reliability with a vehicle
Previous poor reliability with a vehicle has put nearly a third of in-market buyers off from purchasing from the same brand again, research has found.
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Latest News 23 Feb
Survey could ensure car retailers’ EV experience shapes future government policy
Car retailers are being urged to contribute to a survey gathering information on behalf of the Office Zero Emissions Vehicles (OZEV) and could help shape future UK Government’s policy.
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Latest News 20 Feb
Car retailers fear for survival ahead of energy cost support 'cliff edge'
More than a third of car retailers claim that their business’ survival will be put at risk in the UK Government does not step in to provide support with their energy costs.
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Market Insight 9 Feb
Motorists keeping cars longer amid aversion to lengthy finance agreements
Over a third of UK motorists are choosing to hold on to their cars longer as the cost-of-living crisis makes consumers increasingly averse to long-term finance agreements.
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Manufacturer 9 Feb
VIDEO: Controversial Hyundai pronunciation TV ad accelerates brand awareness
A controversial Hyundai advertising campaign which gives customers a ‘ticking-off’ over their mispronunciation of the Korean carmaker’s name has accelerated its brand awareness ahead of key rivals.
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Market Insight 17 Jan
Third of dealers predict used car values will slump 10% in 2023
A third of car dealers predict that used car values will slump by around 10% as the cost-of-living crisis impacts consumer confidence to deliver ‘more difficult’ trading conditions in 2023.
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Market Insight 9 Jan
What Car? reveals car buyer priorities for 2023
Improved dealership experiences, more electric vehicle (EV) range and reduced prices and waiting times on new cars are features car buyers would like to see in 2023.
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Latest News 8 Dec
NFDA aims to ease young people’s career anxiety during economic gloom
The National Franchised Dealers Association has suggested that promotion of “exciting career opportunities” in automotive retail can ease young people’s anxiety about their future careers.
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Market Insight 8 Dec
Young adults more likely to be hit by fraudsters when buying a car
One-in-10 British drivers (10%) have been a victim of fraud when buying a car, research by Close Brothers Motor Finance has shown.
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Market Insight 7 Dec
Half of in-market buyers looking to buy before end of year
Over half (50.8%) of car buyers in the market are looking to place an order or buy a vehicle before the end of 2022, research by What Car? has found.