AA Cars is rolling out CitNOW’s video technology to its online used car customers.
Data on consumers’ preference for finance, part-exchanging and even how quickly they choose can help car dealers influence change.
AM teamed up with Motoring.co.uk to find out how car consumer needs have changed
Growing use of ad blockers means that dealers will have to get increasingly sophisticated in their use of online marketing, said e-commerce specialist iVendi.
Vertu chief executive Robert Forrester and commercial director David Crane explain how they manage business data at one of the UK’s largest motor retailers.
Sales on Facebook and Twitter are still rare, but with 38 million social media accounts in the UK, independents would be short-sighted to ignore them
Land Rover has driven its flagship Range Rover across a bridge made of paper in a marketing stunt to mark the brand’s 45th anniversary.
Perrys achieved a highly commended at the Drum content awards for Best Automotive Content Marketing Strategy/Campaign.
The IMI has signed up digital marketing agency Cyber Duck to run a six month consumer campaign about its Professional Register.
Dealers’ and manufacturers’ calls for user-friendly websites that work on all platforms are boosting business for digital marketing companies.
JudgeService Research has launched a new survey dealers can use to understand customer loyalty and pinpoint a customer’s preferences.
Online classified firms are coming up with more creative ways to attract car buyers and dealers
As expected the growth in new car registrations has driven a spike in calls to automotive receptionists company Moneypenny by 17.4% in September.
BMW has been told by the ASA it cannot show its television advert for the 3 Series after it received complaints it encouraged dangerous driving.
Smart has teamed up with entertainment company Disturbing London to make a five-part documentary to promote its Forfour.
Digital search dominates how customers find their next car, but other areas are still important, according to new research by MotoNovo Finance.
Hendy Group has sponsored Mayflower Theatre’s Christmas pantomime and has agreed the production will use a Kia Soul EV on stage as part of the show.
The UK automotive industry will struggle to prepare for new General Data Protection Regulation (GDPR) due to a lack of consultancy services.
Consumer confidence, dealer expertise and support from finance houses have led to PCP success in the past 12 months.
Carfinance247 has launched a new service on its website that puts customers that have applied for finance in touch with dealers that can sell them a vehicle.
Dealers and manufacturers could face a shake up in the way they collect customer data online due to new General Data Protection Regulation (GDPR).
Toyota has been named as the best automotive brand in world and the sixth best brand in the world.
Big data, ‘intelligent mobility’ and driverless cars will all affect the fortunes of car manufacturers and dealers. But which ones are ready for the changes?
Arnold Clark-owned Midwest Motor Factors and Monmore Auto Parts is providing snacks and soft drinks to businesses that buy parts at certain times of the day.
The Floow, which provides telematics services to insurers, has won a contract with Renault-Nissan to deliver analytics using original data from future vehicles.
