DS Automobiles is taking over the central atrium at Westfield London this weekend to showcase the new DS3 hatchback, DS3 Cabrio and DS3 Performance.
Excellent customer service means a smooth transition between online and face-to-face relationships with customers, Motors.co.uk have stated.
Advertising watchdog warns retailers about misleading consumers by advertising products online that are not in stock, after a Delticom Tyres, aka MyTyres, case.
Car manufacturers are failing to utilise the data being amassed by in-car systems that enable them to make real-time improvements to cars on the roads.
Lexus says its use of celebrities in its ad campaigns is helping the brand appeal to more people.
To believe that purchasing a vehicle online is still a long way off is to bury your head in the sand, a speaker at AM's customer service event will warn.
DS Automobiles is launching the new DS3 supermini with an advertising campaign featuring 94-year-old fashion icon Iris Apfel.
Kia Motors (UK) is investing £5 million on promotional activity on television, radio, web and print for the forthcoming Sportage.
Suzuki GB is backing the Dave Leicester Comedy Festival, which runs from today to February 21, by providing five fully liveried S-Cross SZ5 crossovers.
Europe’s major independent automotive data publishing companies have joined forces to found a new European Industry Association to ensure fair access to information for aftersales operators.
How can the automotive industry better utilise big data? Jed Mole, European marketing director at Acxiom shares his views.
An about face by European authorities means dealer marketers and service centres fearing the worst from a forthcoming data law now have reason to be far more optimistic.
Data and analytics will be key business drivers for successful dealers who will eventually employ their own data scientists.
Exchange and Mart has appointed Jim Murray-Jones as general manager. At News UK automotive, he led the transformation of the Sun Motors and Driving websites.
A used car dealer’s website has been banned from using an advert after failing to include a mandatory “buyers’ fee” in its quoted prices.
Chester-based car dealer Mitchell Group held its annual Christmas carols event, filling Chester Cathedral with over 1,200 Lexus, Mazda and Skoda customers.
Auto Trader is aiming to reach 25 million customers with a series of new TV adverts set to be screened from January 1.
Sir Michael Gambon is set to become the voice of Carwow as the online search tool launches a £6 million TV ad campaign.
Jaguar Land Rover is reportedly about to announced a return to motorsport and sign up for the all-electric Formula E series.
AA Cars is rolling out CitNOW’s video technology to its online used car customers.
AM teamed up with Motoring.co.uk to find out how car consumer needs have changed
Growing use of ad blockers means that dealers will have to get increasingly sophisticated in their use of online marketing, said e-commerce specialist iVendi.
Land Rover has driven its flagship Range Rover across a bridge made of paper in a marketing stunt to mark the brand’s 45th anniversary.
Perrys achieved a highly commended at the Drum content awards for Best Automotive Content Marketing Strategy/Campaign.
The IMI has signed up digital marketing agency Cyber Duck to run a six month consumer campaign about its Professional Register.
