Dealers and carmakers need to consider mobile devices as part of their digital marketing and SEO plans, IAB head of mobile Alex Kozloff told delegates at the AM Digital Dealer Conference.
Williams Automobiles uses its website and social media as a 'shop window' to promote its cars and engage with its customers of its Lotus and Morgan franchises in a converted barn in the Cotswolds.
Consumers ‘have all the gear and no idea’, according to Hugh Dickerson, Google’s head of automotive, who said 79% of car-buyers need guidance, which gives dealers a huge opportunity to influence their eventual car-buying decisions.
Volkswagen is taking a 'blended' approach to motor retailing - merging consumers' online activities with enhanced showroom experiences and better customer service.
Some vehicle manufacturers and car dealers remain unconvinced that the motor industry faces a massive and disruptive transformation, says Capgemini’s Nick Gill
The November 'showroom experience' issue of AM - Automotive Management is out now.
Facebook fans are not necessarily the best advocates for your business, according to Marshall Manson, managing director, EAME, at digital consultancy Social@Ogilvy.
Audi, Peugeot and Volkswagen have topped research by the Internet Advertising Bureau UK (IAB), which found the three auto brands are the top performing on mobile in the UK.
For more than a decade AM has profiled a selection of manufacturers' retail new car finance offers. Now a more comprehensive guide is available on AM-online at this address www.am-online.com/retail-new-car-finance-offers/ or via the homepage tool.
AM has teamed up with What Car? Connect, the data marketing and insight service, to produce a monthly look at used car sales and target price data.
BMW has been told not to run an ad for the M4 after watchdogs agreed with a complainant that it encouraged unsafe driving.
One of the founders of TripAdvisor is planning to bring a version of the consumer opinion led businesses for car buyers to the UK.
Vehicle Trading Group (VTG) has acquired Trusted Car Buyers, an online car buying service that provides dealers with access to used car stock, direct to their door.
Dealers should be sharing insights into F&I and steer away from posting and tweeting finance deals in order to both engage consumers and reflect the spirit of the Financial Conduct Authority (FCA), according to Simon Ryan, managing director of Social Advisors, a digital marketing agency.
Hyundai is to open a store in the Bluewater shopping centre where consumers can buy a car "without speaking to a salesperson".
CitNow, the video software solution for the automotive industry, has secured £1.2 million in growth capital funding from Santander’s 'breakthrough' programme.
Manheim has launched an 'out of hours' online lead-generation solution.
The launch of the Land Rover will see the brand run its first digitally-led campaign.
Nissan was the first car brand to respond to news of a royal pregnancy.
Volvo's first all-digital car sale saw all 1,927 individually numbered, limited First Edition model of the new XC90 sell out in 47 hours.
There are less than two days left to book your place at AM’s popular annual Digital Dealer Conference.
New car lead generator Motoring.co.uk has launched of a new community hub, called MyMotoring.co.uk, providing real-time business opportunities for dealers and help keep track of consumers when they change cars.
German brands dominate searches on Auto Trader, with the top four brands accounting for 34.2% on the site according to figures for August, released today.
Hyundai UK is to introduce an online user-generated star Rating system across its dealer network.
Consumers will expect to be able to purchase their next vehicle online in the not too distant future.
