East Anglia-based Vauxhall specialist Thurlow Nunn has opened a new customer contact centre in Norwich to provide a single point of contact across the business.
Dealers are already aware of the importance of having good photography to advertise vehicle stock online but research from Motors.co.uk shows that pictures can double the click through rate on an individual listing.
Auto Trader is promising dealers fairer pricing through its new package offer.
AM has launched an autumn Digital Dealer Conference following unprecedented demand from franchised dealers to keep pace with the latest developments in the digital world.
BEN, the automotive industry charity, has won £13,000-worth of free public relations support through Automotive PR's #tweetcharity competition.
Carmakers are not keeping pace with other mainstream brands when using social media as a marketing tool because there is “a fear of moving beyond the traditional”, according to Nissan.
Aston Martin marketing director Markus Kramer believes luxury brands are wary of opening up access to their brand to a wider audience on social media because it impacts on exclusivity.
Family-owned dealer group Harratts has added independent customer reviews to its website.
Ford is leveraging its relationship with the 2013 UEFA Champions League Final on Saturday to launch its new brand campaign featuring technologies available across Ford’s family of vehicles.
Motoring.co.uk, the online portal which aims to help consumers find the right new or used car, believes manufacturers and dealers need to be more engaging with their social media content if they want to build trust and loyalty.
Franchised dealers have been the dominant winners in industry awards recognising excellence in digital marketing.
Auto Trader will publish its last print edition in June as it transitions to become a digital only business.
Nearly 60% of consumers only pick the phone up when they are ready to make a new car purchase.
Ridgeway Group has used social media across its business for more than three years and has discovered a way to use it positively.
The automotive retail market has changed dramatically and dealers should make sure their marketing mix reflects how consumers are interacting with their brand.
In an interactive workshop session SEO (search engine optimisation) expert Berian Reed shared some insight into how dealers’ and manufacturers’ marketing teams can ensure they maximise their web presence.
Reluctant consumers doing their research try to go to a place which is as pleasurable as possible so they can get as much from it as quickly as possible.
Digital is at the forefront of everything Kia is doing with its marketing globally and in the UK.
Convenience, choice and control are three vital themes that run through the adoption of digital, that are loved by consumers.
Imperial Car Supermarkets has added consumer reviews to its website to let potential customers read about experiences other customers have had at their three sites in Portsmouth, Southampton and Fleet.
Dealers must be geared up to engage with mobile, tablet or desktop communications.
Dealers should embrace social media as a chance to engage with customers, not use it as a marketing channel.
Dealers need to incorporate live chat into all elements of their digital business for it to make it have a positive impact.
Dickerson said that in January there were 13 billion automotive searches online globally, and mobile internet use is growing fast, with people looking at their mobile phones 150 times per day.
Aftersales business will be increasingly dominated by the internet and franchised dealers and their manufacturer partners need to be prepared in order to meet consumer expectations.
