A round-up of the best advice from speakers and exhibitors at AM’s Digital Marketing Conference.
Imperial Car Supermarkets director Neil Smith shared some digital horror stories with delegates at the AM Digital Marketing Conference.
Cambria Automobiles has improved the way it sells vehicles nationwide after adopting video imaging software.
A lead follow-up platform said to improve dealership’s average response to 10 minutes has won the prestigious Test Drive award from automotive data marketing consultancy, Sophus3.
Automotive online marketing specialist Search Optics is heading to the UK after 18 years of success in its US home market.
Extreme surfer Andrew Cotton has been recruited as an ambassador for automotive brand Jeep.
Dealers and manufacturers face a triple data regulation change on top of the finally agreed EU data law, but the Information Commissioners Office is stepping up compliance help.
The internet has revolutionised the process of buying a used car.
Ridgeway Group has been rolling out a data driven marketing programme designed to help it increase sales.
Dealer web-sites are key to a customer’s decision to visit a forecourt, with one-in-five crediting an impressive online offering as a determining factor.
Car search engine Carsnip has promised to help dealers challenge the traditional classified advertising websites by directly connecting them with buyers.
Digital marketing specialist Bluesky Interactive has launched a new platform capable of delivering a “fully responsive” website in four weeks, it claims.
Customer reviews are becoming a key component when giving a dealership stand-out online identity, MotoNovo Finance’s head of sales and marketing claims.
DS Automobiles is taking over the central atrium at Westfield London this weekend to showcase the new DS3 hatchback, DS3 Cabrio and DS3 Performance.
Excellent customer service means a smooth transition between online and face-to-face relationships with customers, Motors.co.uk have stated.
Advertising watchdog warns retailers about misleading consumers by advertising products online that are not in stock, after a Delticom Tyres, aka MyTyres, case.
Car manufacturers are failing to utilise the data being amassed by in-car systems that enable them to make real-time improvements to cars on the roads.
Lexus says its use of celebrities in its ad campaigns is helping the brand appeal to more people.
To believe that purchasing a vehicle online is still a long way off is to bury your head in the sand, a speaker at AM's customer service event will warn.
DS Automobiles is launching the new DS3 supermini with an advertising campaign featuring 94-year-old fashion icon Iris Apfel.
Getting the right people behind your dealerships’ online operations is vital to stay ahead of the competition
The pace of change in online technology is frenetic and dealers need to start thinking now about how they want their site to look in four or five years’ time.
Kia Motors (UK) is investing £5 million on promotional activity on television, radio, web and print for the forthcoming Sportage.
Dealers need the right digital mix to engage customers from the research stage to the sale and beyond.
Suzuki GB is backing the Dave Leicester Comedy Festival, which runs from today to February 21, by providing five fully liveried S-Cross SZ5 crossovers.
