Digital search dominates how customers find their next car, but other areas are still important, according to new research by MotoNovo Finance.
Hendy Group has sponsored Mayflower Theatre’s Christmas pantomime and has agreed the production will use a Kia Soul EV on stage as part of the show.
The UK automotive industry will struggle to prepare for new General Data Protection Regulation (GDPR) due to a lack of consultancy services.
Consumer confidence, dealer expertise and support from finance houses have led to PCP success in the past 12 months.
Carfinance247 has launched a new service on its website that puts customers that have applied for finance in touch with dealers that can sell them a vehicle.
Dealers and manufacturers could face a shake up in the way they collect customer data online due to new General Data Protection Regulation (GDPR).
Toyota has been named as the best automotive brand in world and the sixth best brand in the world.
Big data, ‘intelligent mobility’ and driverless cars will all affect the fortunes of car manufacturers and dealers. But which ones are ready for the changes?
Arnold Clark-owned Midwest Motor Factors and Monmore Auto Parts is providing snacks and soft drinks to businesses that buy parts at certain times of the day.
The Floow, which provides telematics services to insurers, has won a contract with Renault-Nissan to deliver analytics using original data from future vehicles.
Honda has dubbed 2015 “the year of Honda” to mark an “unprecedented number of product launches”.
A show organised by the Bishop Aukland Town Team is planned to put new cars under shoppers’ noses this weekend.
Motor Village UK has renewed its contract with Fulham FC of the Sky Bet Championship to become the club’s official car partner for the 2015-2016 season.
Cambria Automobiles, Swansway Group and Marketing Delivery will all provide their tips on multi-channel marketing at this year’s AM Digital Dealer Conference.
The Advertising Standards Authority (ASA) has banned a TV ad which 'misled' car owners
MG Motor has teamed up with social media students at South and City College, Birmingham, to help boost its online interaction
Hyundai Motor UK will be re-appointed as ‘Official Car Partner’ to Wales Rally GB – a move that reinforces the company’s presence at the forefront of the WRC.
Car search network Motors.co.uk has extended its network again with partnerships with the FirstCar and Car Magazine websites.
Sociosciences has developed a free to download app, fronted by Ivan the mole, which scouts Twitter for key phrases to help generate business leads.
Content permeates each level of every business, but its sheer volume and depth can create as many problems as Justin Kirby, author and VP of Tenthwave Digital, will unpeel at AM’s Digital Dealer conference.
Deriving psychological profiles from people’s social media footprints and combining the insights with an increasingly diverse range of communication channels spells enormous potential for the automotive sector.
Whilst some might find it a boring subject, more and more focus has been put on the collection of customer and vehicle data in recent times.
Digital success is no longer about how many people are following you or the level of engagement your posts receive, but the positive outcomes your content delivers and the impact on sales.
Car buyers have told dealers to give them the freedom to browse stock and provide better information on the real costs of cars in order to improve service.
Car manufacturers and dealerships looking to attract customers need to focus more on storytelling than on reviews, motoring tips and tweets, according to research from Headstream.
