Stoneacre Motor Group has launched a new responsive website, which adapts to desktop, tablet or mobile devices.
With around 50% of its web traffic now coming from mobile devices – an increase of 20% on last year – the new site was designed and build by Stoneacre’s in-house team of developers and online specialists.
The display uses ‘infinite scroll’, enabling users to browse stock without having to navigate between pages. Other key features include independent new car reviews and a redeveloped blog section.
Stoneacre’s managing director, Shaun Foweather, said: “We wanted to create a website which offered a refreshing change from the uninspiring templates which often have little focus on the user experience, but are widely adopted across the automotive retail sector.
“We've seen online enquiries rocket by nearly 300% over the past six months and we're confident that our focus on the customer journey will provide a strong platform for growth.”