Ford has capped the price of servicing and maintenance for older Ford vehicles with the launch of a new programme that aims to make the cost of motoring more transparent and more affordable.
Called Motorcraft 4+, the new package developed by Ford and its dealer network is designed to strengthen the existing relationship between Ford dealers and their customers, especially those with Ford cars and commercial vehicles aged four years and older.
Motorcraft 4 + offers national maximum price service options - £119 for a minor service, and £189 for a major service – as well as a maximum MoT price of £35, reducing to £30 when combined with a Motorcraft Service.
These prices include all required parts, labour carried out by Ford-trained technicians and VAT.
More than 550 Ford dealerships across the UK will offer the Motorcraft 4+ package, and customers can now book a service appointment online at any time, by visiting Ford’s Online Service Booking website and selecting their vehicle model.
The Ford Motorcraft 4+ package accelerates the transformation of Ford’s customer service experience, supported by new-look dealerships, offering affordable, high-quality service combined with elevated levels of Ford technical expertise.
Maximum price servicing is just one of the many benefits offered through Motorcraft 4 +, which includes a number of key quality commitments.
Vehicles serviced through the Motorcraft programme receive free roadside assistance, Ford’s eCHECK 30-point visual inspection, and benefit from the Ford Accident Management service, available free through the Ford One Call 24/7 helpline.
Jon Wellsman, director of Ford's customer service division, said: “The Ford Motorcraft package offers all owners of Ford vehicles the quality of service they expect from a Ford dealer, with unrivalled expertise, at competitive prices.”
Ford has also introduced ‘price capping’ of tyres to its Motorcraft package, ensuring that the fitted price of all brands of tyre remains highly competitive.
Customers will also benefit from bonus Nectar points on servicing and MOTs, and all Motorcraft customers will receive a complimentary wash and vac.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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