Mini owners will be able to benefit from a range of bespoke features for their cars as the brand takes advantage of 3D printing and laser lettering technology to widen their accessory options.
Side scuttles, interior trim, illuminated door sills and LED door projectors all feature among the custom-manufactured add-ons which can be created by customers via an online platform.
But while the new technology has expanded consumer’s options, it may not provide an added income for Mini dealers as the new offering can be provided via a home delivery service, by-passing the retail network.
A spokesman for Mini UK confirmed that “Globally, this will be a direct to consumer model” with customers able to order through the new website and have their chosen items delivered to their chosen address for self-fit.
However, he added: “Mini UK is currently reviewing how we will launch this feature in the UK market – including the possibility of having the items delivered to and fitted by a Mini retailer. We’ll provide further details later in 2018.”
Personalised products will be available for numerous Mini models over the course of 2018.
A statement issued by the brand revealed that “new advanced production processes” had been developed via strategic partnerships with Hewlett-Packard Inc., Carbon Inc. and EOS GmbH and had enabled the precise recreation of the customer’s designs, adding that items will be delivered within the space of just a few weeks.
Upgraded items will be removable, allowing for customised MINIs to stay on-tend with future additional upgrades or that they can be restored to their original specification for resale.