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AM webinar to help dealers realise potential of aftersales ‘goldmine’

AM webinar: General managers guide to increasing service retention logo

A free Automotive Management (AM) webinar is set to offer insight into the issue of service retention in a car retail sector driving to overcome the challenges posed by COVID-19.  

The hour-long “General Manager’s Guide to Improving Service Retention” webinar will take place at 2pm on May 25 and will draw on the experience of a panel of experts while aiming to attract interactive discussion through a live Q&A.

Sponsored by digital service reception software provider TjeKvik, the webinar will feature insight from Group1 Automotive divisional aftersales manager Richard Staunton, Devonshire Motors dealer principal Nathan Tomlinson and Johnsons Mazda general manager Helen Price.

Also joining webinar host AM news and features editor Tom Sharpe to offer his insight to the webinar will be Nick Pratt, TjeKvik’s business development director.

Nathan Tomlinson, owner and dealer principal, Devonshire MotorsTomlinson, whose business won the AM Awards’ Best Aftersales Performance award in 2018, said: “With overhead absorption at typically less than 60% is the automotive sector missing a trick?

“Our aftersales departments are a potential goldmine, requiring little in the way of additional spend or even additional customers to unlock much more profit.

“Do we put as much senior time and resource as we should into what I believe is our best opportunity for immediate returns, and an area that can arguably generate more vehicle sales than a traditional car sales department?”

Staunton, Tomlinson and Price - the AM Awards’ current General Manager/Dealer Principal of the Year - will aim to share their expertise during the webinar as well as being open to questions from the audience.

Sharpe said: “With a panel that has proven their success in operating profitable and smooth-running aftersales operations there’ll be lots of tips and insight to draw from in next week’s webinar.

“Hopefully online attendees will get involved and pick the brains of our guests to get all they can out of what I’m sure will be a really informative session.”

Next week’s webinar is one in a series of ‘General Managers Guide to…’ webinars from AM.

Register by clicking here.

Get your entry in for the 2021 AM Awards

Get your entries in this month for the 2021 AM Awards and give your team something to celebrate after the challenges of 2020.

We'll be giving out trophies for: Best Online Consumer Experience, Best Dealer Group, Best Used Car Dealer Group, Best Sales Team, Best Aftersales Team, Best In Customer Experience, Best Marketing Strategy, Best EV Dealership, Best Dealership, The Community Hero and General Manager/Dealer Principal Of The Year. 

Plus there's the Bright Spark Award for those clever ideas and innovations, big or small, that dealership staff have come up with and made an impact on the business's performance, and Apprenticeship Programme Of The Year will recognise automotive employers investing well in upskilling their staff.

Entry is through the AM Awards website here.

Accountancy and business services firm BDO's motor retail team will audit retailer entries.

Enter here by June 1

Click here for aftersales best practice and procurement insight

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