Tootle credits a partnership with a BBC Apprentice winner with August sales success which saw the online platform retail £2m worth of vehicles.
The online car buying platform has been working with Climb Online, the digital marketing agency founded by BBC Apprentice winner, Mark Wright, and Lord Sugar said that he was “delighted to hear” that the relationship had started to bear fruit.
Tootle started working with Climb Online at the end of 2016, with clear growth objectives for the next 12 months.
Since then, Wright and his team of digital marketing specialists have successfully managed to increase site visitors by an impressive 240%, according to a statement issued by the business, enabling both consumers and car dealers to benefit from tootle’s innovative business model.
Lord Sugar said: “Tootle is an excellent example of digital innovation, demonstrating how sectors, such as car sales, have developed and advanced through technology.
“I am delighted to hear that Climb Online has been so instrumental in the platform’s growth, where its recent and impressive turnover for August proves the true value of digital marketing for sales success.”
Tootle’s success with Climb Online was driven by a specialist Paid Search campaign and particular focus on mobile users, where tootle team members even attended Google’s ‘Hackathon’, a mobile focused conference where Google Engineers provided insightful recommendations to improve website performance.
Gordon Tulloch, chief executive of Tootle, said: “Since tootle started its consumer to dealer business in 2016, we have exceeded all forecasted KPIs year on year, where 2017 is by far our most successful year to date in both turnover and customer engagement.
“These impressive results would not have been possible without the expertise of Climb Online, and additional support of Google, who have dramatically increased both website visitors and online conversions through specialist digital marketing campaigns.
“As a result, we now look forward to building a long-term working relationship with the Climb Online team, whose drive and energy match that of the tootle company culture.”