Dealers could increase their search visibility thanks to a new update to Google’s free Google My Business service.
Volkswagen converted more new car Google searches into registrations than any other brand last year, but its lead is slipping.
Car dealers can expect an increase in web enquiries in the lead-up to the March plate change, due to an update in Google’s algorithm.
Stoneacre Motor Group has empowered teams across its network to share news and images via social media as part of a strategy that has seen it become one of the AM100’s top performers on social media.
Google Maps has launched a new function which delivers real-time search results detailing electric vehicle (EV) charge point availability.
Motors.co.uk claims that a Google algorithm update has helped to propel its organic online traffic to a 30% surge in growth during August - claiming one of the best results by any UK-based website.
Imperial Cars operations director Neil Smith outlines the power of Google Adwords
The full line-up of speakers at April’s DigiTech tackling the digital and technological challenges facing automotive retailers, has been confirmed.
Multi-channel retailing, business disruption and new tools to make dealerships more effective are discussion points at the AM DigiTech Conference.
Google stopped developing features of its self-driving car requiring drivers to take control because running in autopilot meant they fell asleep.
Tootle credits a partnership with a BBC Apprentice winner with August sales success which saw the online platform retail £2m worth of vehicles.
Volvo Cars has announced a partnership with Google to develop the next generation of its in-car infotainment and connectivity solution based on Android.
When I joined Google in 2011, after more than a decade in the automotive industry, it wasn’t the obvious choice.
Winning the contract to become Mercedes-Benz Retail Group’s digital marketing agency was a key factor in Broadplace winning a Google award.
If dealers optimise their websites with these key SEO elements, they can make their sites more accessible.
Research into consumers’ new car buying habits reveals that most will visit three or more dealerships before making a purchase.
Mention virtual reality (VR) to most people today and they will probably assume you're talking about video games.
Increasingly though, we will start to see VR have an impact on the automotive industry.
Nearly half of consumers would be interested in buying a car from a tech giant such as Apple or Google.
The focus of the AM Used Car Conference in October will be on driving increased revenue and profitability.
Remarketing lists for search ads (RLSA) is a feature that lets you customise your search ads campaign for people who have previously visited your site.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 12 2020
Where: Birmingham NEC
Find out what features are in this month's, and future, issues