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Digital Marketing 7 May
Car dealers set to be ‘disadvantaged’ by Google consumer privacy update
Car retailers are being urged to refocus their online marketing efforts as Google prepares to update its policies on customer data – removing cookies and making customer behaviour harder to track.
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Opinion 12 OctFive tips to boost paid social media marketing of new and used car sales
With Q4 now upon us, dealers will be looking at ways to close this challenging year as strongly as possible.
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Digital Marketing 8 SepTesla fastest growing brand for used car searches in August
Tesla emerged as the fastest growing car brand among buyers searching online for used cars in August, according to analysis by Honcho.
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Opinion 24 AugTop Tips to improve car retail’s digital marketing in September, opinion
The September plate-change marks the second biggest month of the year for new car sales in the UK.
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Digital Marketing 28 JulVolkswagen dominates 2020 online conversion rates, reports Honcho
Volkswagen remains the top car brand in the UK for converting online searches into purchases, according to analysis by Honcho.
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Market Insight 23 AprWill autonomous vehicles always be a pipedream?
Five years ago, almost every manufacturer was making presentations about autonomous vehicles and how they would be on the road by 2020.
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Digital Marketing 17 MarMulti-franchise dealers could benefit from Google My Business update
Dealers could increase their search visibility thanks to a new update to Google’s free Google My Business service.
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Digital Marketing 25 FebVW achieves highest conversion of new car Google searches into sales in 2019
Volkswagen converted more new car Google searches into registrations than any other brand last year, but its lead is slipping.
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Digital Marketing 27 Jan
Google delivers web-traffic boost for dealers ahead of plate-change
Car dealers can expect an increase in web enquiries in the lead-up to the March plate change, due to an update in Google’s algorithm.
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Digital Marketing 30 MayStoneacre attributes £1m of car sales to social media engagement
Stoneacre Motor Group has empowered teams across its network to share news and images via social media as part of a strategy that has seen it become one of the AM100’s top performers on social media.
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Technology 23 Apr
Google Maps launches real-time EV charge point search function
Google Maps has launched a new function which delivers real-time search results detailing electric vehicle (EV) charge point availability.
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Supplier News 21 AugGoogle algorithm update propels Motors.co.uk to organic online traffic growth
Motors.co.uk claims that a Google algorithm update has helped to propel its organic online traffic to a 30% surge in growth during August - claiming one of the best results by any UK-based website.
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Opinion 13 JunWhy Google Adwords is no box-ticking exercise
Imperial Cars operations director Neil Smith outlines the power of Google Adwords
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Market Insight 29 MarFrom innovative car dealership concepts to the shape of automotive retailing in the next 10 years – AM Digitech conference speaker line-up confirmed
The full line-up of speakers at April’s DigiTech tackling the digital and technological challenges facing automotive retailers, has been confirmed.
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Technology 1 Mar
Google, Chargemaster and Barclays to advise dealers on tech and digital trends
Multi-channel retailing, business disruption and new tools to make dealerships more effective are discussion points at the AM DigiTech Conference.
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Technology 31 OctGoogle admits drivers fell asleep in tests of self-driving cars that required their intervention in dangerous situations
Google stopped developing features of its self-driving car requiring drivers to take control because running in autopilot meant they fell asleep.
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Digital Marketing 12 OctTootle benefits from partnership with BBC Apprentice winner
Tootle credits a partnership with a BBC Apprentice winner with August sales success which saw the online platform retail £2m worth of vehicles.
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Car Manufacturer News 16 May
Volvo Cars in infotainment and connectivity partnership with Google
Volvo Cars has announced a partnership with Google to develop the next generation of its in-car infotainment and connectivity solution based on Android.
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Opinion 3 MayGuest opinion: Inside Google - why it's eyeing automotive in 2017
When I joined Google in 2011, after more than a decade in the automotive industry, it wasn’t the obvious choice.
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Supplier News 6 AprMercedes-Benz Retail contract helps Broadplace win Google award
Winning the contract to become Mercedes-Benz Retail Group’s digital marketing agency was a key factor in Broadplace winning a Google award.
