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Digital Marketing 17 MarMulti-franchise dealers could benefit from Google My Business update
Dealers could increase their search visibility thanks to a new update to Google’s free Google My Business service.
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Digital Marketing 25 FebVW achieves highest conversion of new car Google searches into sales in 2019
Volkswagen converted more new car Google searches into registrations than any other brand last year, but its lead is slipping.
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Digital Marketing 27 Jan
Google delivers web-traffic boost for dealers ahead of plate-change
Car dealers can expect an increase in web enquiries in the lead-up to the March plate change, due to an update in Google’s algorithm.
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Digital Marketing 30 MayStoneacre attributes £1m of car sales to social media engagement
Stoneacre Motor Group has empowered teams across its network to share news and images via social media as part of a strategy that has seen it become one of the AM100’s top performers on social media.
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Technology 23 Apr
Google Maps launches real-time EV charge point search function
Google Maps has launched a new function which delivers real-time search results detailing electric vehicle (EV) charge point availability.
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Supplier News 21 AugGoogle algorithm update propels Motors.co.uk to organic online traffic growth
Motors.co.uk claims that a Google algorithm update has helped to propel its organic online traffic to a 30% surge in growth during August - claiming one of the best results by any UK-based website.
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Opinion 13 JunWhy Google Adwords is no box-ticking exercise
Imperial Cars operations director Neil Smith outlines the power of Google Adwords
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Market Insight 29 MarFrom innovative car dealership concepts to the shape of automotive retailing in the next 10 years – AM Digitech conference speaker line-up confirmed
The full line-up of speakers at April’s DigiTech tackling the digital and technological challenges facing automotive retailers, has been confirmed.
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Technology 1 Mar
Google, Chargemaster and Barclays to advise dealers on tech and digital trends
Multi-channel retailing, business disruption and new tools to make dealerships more effective are discussion points at the AM DigiTech Conference.
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Technology 31 OctGoogle admits drivers fell asleep in tests of self-driving cars that required their intervention in dangerous situations
Google stopped developing features of its self-driving car requiring drivers to take control because running in autopilot meant they fell asleep.
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Digital Marketing 12 OctTootle benefits from partnership with BBC Apprentice winner
Tootle credits a partnership with a BBC Apprentice winner with August sales success which saw the online platform retail £2m worth of vehicles.
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Car Manufacturer News 16 May
Volvo Cars in infotainment and connectivity partnership with Google
Volvo Cars has announced a partnership with Google to develop the next generation of its in-car infotainment and connectivity solution based on Android.
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Opinion 3 MayGuest opinion: Inside Google - why it's eyeing automotive in 2017
When I joined Google in 2011, after more than a decade in the automotive industry, it wasn’t the obvious choice.
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Supplier News 6 AprMercedes-Benz Retail contract helps Broadplace win Google award
Winning the contract to become Mercedes-Benz Retail Group’s digital marketing agency was a key factor in Broadplace winning a Google award.
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Opinion 29 MarGuest opinion: how can dealers boost their search rankings?
If dealers optimise their websites with these key SEO elements, they can make their sites more accessible.
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Car Dealer News 26 AprResearch reveals majority of new car buyers visit three or more showrooms
Research into consumers’ new car buying habits reveals that most will visit three or more dealerships before making a purchase.
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Technology 7 MarGuest opinion: Dealers should prepare for Virtual Reality's 'seismic impact'
Mention virtual reality (VR) to most people today and they will probably assume you're talking about video games. Increasingly though, we will start to see VR have an impact on the automotive industry.
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Market Insight 15 Sep
Consumers ready to buy a car from Apple or Google - but worried about cyber attacks
Nearly half of consumers would be interested in buying a car from a tech giant such as Apple or Google.
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Car Dealer News 5 Aug
AM conference: Enhancing your used car profitability
The focus of the AM Used Car Conference in October will be on driving increased revenue and profitability.
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Digital Marketing 13 Jul
NADA insight: two Google advertising tactics you should be using
Remarketing lists for search ads (RLSA) is a feature that lets you customise your search ads campaign for people who have previously visited your site.
