AM Online

Retailer sells classic Porsche to overseas buyer using single video

Maudrell Porsche Specialist

Prestige used car dealer Maundrell sold a sought-after Porsche 911 RS to a buyer in Singapore, using a CitNow video.

The rare vehicle attracted a six-figure sum from the buyer, who was more than 6,000 miles away from the Oxfordshire-based dealer.

Steve Rogers, co-founder of Maundrell, sent a personalised clip of the 1992 Porsche following an initial enquiry from the overseas buyer.

“Technology is constantly evolving to empower buyers from all walks of life, and what we’ve seen from this latest prestige customer is how important this is becoming to the car buying process.

“Despite living on another continent and a 12-hour flight away, a customer has still managed to make an informed buying decision through the application of next-gen video to the purchasing journey. This can only be good news for discerning car buyers who are pushed for time,” said Rogers.

Maundrel sells two cars per month to overseas buyers using video alone, since introducing it in 2016.

CitNow launched its personalised video technology to make buying and maintaining a car more transparent and convenient for motorists, car dealers and workshops alike. Last year, more than 7.5m videos were sent to motorists worldwide.

Alistair Horsburgh, CEO at CitNow, added: “Car buyers customers have more information at their fingertips than ever before, and the use of video to enable face-to-face conversations and in-depth viewings of any car is a vital.

“Car buyers looking for something rare and special are unlikely to find that it’s on their doorstep, but risk losing it if they don’t move quickly. The internet made it possible to locate almost any car, but video takes things to the next level and makes buying a car remotely a feasible option.”

Click here for used car best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.