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Waylands Automotive launches online car sales with new website

Waylands Automotive's new GForces e-commerce website

Waylands Automotive is now selling cars online after launching its new GForces e-commerce website.

The Thames Valley based Volvo dealer has joined the growing number of car dealers that can now sell online

John O’Hanlon, Waylands chief executive, has firmly set his sights on creating an omnichannel dealer group equipped for the future of automotive retailing. 

O’Hanlon said: “E-commerce has been an attractive concept to dealers for many years in that it provides a more flexible and softer sales process for consumers as well as the potential to reach more car buyers more of the time.

“COVID-19 has inevitably created a further catalyst but it was always on the Waylands roadmap.

“I believed the promise was always better than the reality until now.”

The online sales functionality will play a key part in O'Hanlon's desire to make sure the sales process is "fun, enjoyable and a memorable experience".

The project for the new e-commerce website was designed, built and launched within 60 days.

Waylands’ new website provides credit checking, part exchange valuations and full finance applications, as well as the ability for customers to save their progress in the sales process at any point.

O’Hanlon said: “Collaboration inside and outside your organisation is a critical part of maintaining the highest operating standards and I am proud how well so many of the Waylands team worked so seamlessly with GForces to get this done so quickly. 

“A particular thank you to our marketing manager April Wyatt for making the magic happen.”

The latest AM industry special issue

The complexity of running a modern dealership can be misunderstood easily by people looking in on our industry.

Any general manager has so many plates to spin, and they must foster a talented team that they can rely on to not just do the basics well, but to sprinkle some magic on top that customers can notice.

If the marketplace in 2023 is steadily returning to relative normality, this normality now includes the drive to find customers for an increasing supply of electric vehicles, and the need to source used cars from all channels and market them carefully. And of course there are the desires to delight consumers with an omnichannel experience and to hold on to decent margins after a couple of years of strong profitability.

The expectations of both the customer and the business’s stakeholder must be achieved to the optimum level.

In this special digital publication, industry experts, prominent suppliers and franchised dealers share their insights on the major aspects required in running a modern dealership well.

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