Polestar has launched a new customer referral programme in Europe, South Korea and the United States, which applies to all new vehicle purchase methods.
Existing Polestar customers can generate a unique referral code within their Polestar account, which can then be linked to a new customer’s account before placing an order.
Upon purchase, the new customer will receive either charging credits for a local public charging supplier to the value of €100 (Europe and South Korea) or a Google bundle including a Google Nest Hub and Nest Mini (United States).
Thomas Ingenlath, chief executive officer at Polestar, said: “The greatest advocates of EV adoption are our customers. They are the foundation of the Polestar community, becoming brand ambassadors with great enthusiasm. We deeply value their ongoing commitment to the brand and want to reward them in creative ways.”
Existing customers will be eligible for several rewards depending on their reward tier – including a Houdini Power Houdi (as worn by Polestar crew), charging credits (Europe and South Korea), a Google Nest Hub and Nest Mini bundle (US), and a unique design sketch created by one of Polestar’s designers.
Ingenlath added: “The original design sketch idea is really special; each one being drawn on paper by one of our artful Polestar designers.
“We are being thoughtful about this – we could easily take the popular NFT route and make bespoke digital artworks, but will wait until there is a real, environmentally-friendly benefit to using NFTs
“Given their questionable sustainability credentials and our desire to make each sketch something tangible that might be mounted in a special place, we intend to deliver real sketches instead.”
The launch of the customer referral programme follows after we reported that Polestar was catching up with Tesla in a global ranking of car makers’ online sales performances.
The announcement also follows the opening of Paul Rigby Group's Polestar Space Birmingham store.
Ollie Rigby, the newly-appointed manager of the store has said he is excited by the challenge of exploring a “new form of retail”.