Driverama has started selling used cars online in Germany, a year after it established a car buying service in the region.
The expansion comes as UK-based firms Cazoo and Cinch both accelerate their own plans to grow their scale in mainland Europe.
Cinch owner, Constellation Group, claimed that its online car retail business had achieved “unmatched scale” across Europe through its acquisition of CarNext.
Cazoo also boosted its presence into the German market, in December. The firm appointed former eBay and mobile.de executive Abhishek Roy as its European managing director, last year, to lead its expansion into France and Germany.
The new service from Driverama allows buyers to browse more than 1,000 fully inspected cars with an average age of four years, comparing popular models, makes, prices and financing options. Each car is provided with a full-service history, ownership report and professional clean.
If a customer decides to purchase a car, they can choose to have it delivered to their doorstep, or to their nearest Driverama branch, of which there are currently nine located across Germany.
Driverama trialled its new operations, selling more than 100 vehicles at the start of January, to ensure that all online, in-person and delivery processes were fine-tuned for its customers.
Stan Galik, CEO of Driverama, said: “Today marks an important milestone for Driverama, as we launch our retail selling operations in Germany, meaning customers can buy a car from us for the very first time.
“Customer service is at the heart of what we do – so whether a customer wants to inspect the car themselves at our Dusseldorf warehouse before purchasing, or if they have any questions for our professional and knowledgeable Delivery Buddies when the car is delivered to their doorstep or if they simply want to return the car for a full refund – we remain absolutely committed to a fair and transparent process.
“We are excited to see how many German customers are welcoming the new service and look forward to providing many more customers with a convenient, fair, hassle-free option, with no ‘gotcha’ moments, when buying a used car.”
When selling cars to consumers, Driverama’s real-time algorithmic pricing model enables the Company to provide the best possible price, driven by market data. The firm also discloses a full inspection report to the customer, so they know the exact condition of the vehicle.
Driverama has said that it has no immediate plans to bring its growing online car retail operation to the UK after kicking off its growth into new European markets.
The online car retailer launched a presence in the Netherlands in January – its first territory outside its native Germany – and appointed ex-Auto1 business director, Filip Claessen, to initiate expansion in France and Belgium.