Aftersales service plan specialist EMaC has promoted “pivotal team member” Liam Finney to the role of director of commercial partnerships.

EMaC said that Finney had stepped up to the position after successes in numerous assignments over the past four years, having originally joined the company as a graduate in 2010.

He will assume responsibility for shaping and leading strategic engagements for some of EMaC’s largest clients and strategic partnerships in his new role.

EMaC managing director, John O’Donnell, said: “I’m delighted to welcome Liam to the director of commercial partnerships role.

“Liam brings with him a wealth of knowledge and experience through a decade with EMaC.

“Liam is a pivotal member of our management team, well respected within our OEM and Dealer network and central to EMaC’s next phase of development.”

Finney said: “Moving into this role is an exciting step – it provides me with an opportunity to further develop EMaC as we continue look to enhance our product portfolio in an increasingly digital world”.

“EMaC already partner with 15 major OEMs and thousands of dealers across the UK – I’m looking forward to establishing new partnerships and growing our client base, whilst working alongside our existing partners to identify new opportunities by integrating with our range of products.”