AM Online

Vertu Motors promotes Lee Burns to head of business at Bradford site

Lee Burns, Vertu Motors

The AM100 car retail group, Vertu Motors has promoted Lee Burns to head of business at its Bradford Land Rover retail site.

Burns has gained his first general management role after just 12 years in his motor retail career. 

He was previously brand manager at Vertu Bolton Jaguar Land Rover. He joined Vertu Motors when he left college in 2009, becoming a sales executive at the Bolton dealership when Vertu Motors acquired the location in 2014.

Robert Forrester, chief executive of Vertu Motors, said: “Lee’s promotion is very well-deserved. He has made a significant contribution to the success at Bolton with a level of maturity, attention to detail and commitment that is exemplary.

“He has demonstrated an ability to build, motivate and grow high performing sales teams, whilst also nurturing top talent to become tomorrow’s leaders.

“These qualities will play an integral part in the future growth and development of our Jaguar Land Rover division, as well as the wider group.”

Burns added: “It is really gratifying that my experience and skills have been recognised with this promotion, especially within a company that has such solid values at its core.

“I am excited to be taking my career at Vertu Motors to the next level and am eager to support the development of the business, including supporting my colleagues to chalk up their future successes.”

Vertu Motors’ Macklin Motors Scottish car retail division has brought together MG, Kia and Peugeot sales and servicing at a newly-developed £5m Edinburgh showroom.

In November, the group completed a £600,000 investment in a new Bristol Street Motors aftersales service centre, in Harlow, specialising in Stellantis brands Vauxhall, Citroen, and Peugeot.

Bristol Street Motors will sponsor Channel 4’s coverage of the Formula E World Championship, marking the latest in a string of sports sponsorships announced by Vertu Motors.

2023 AM Awards special report

2023 AM Awards special report

AM Awards 2023

Find out who won what at the this year's automotive retail industry event, and more importantly why, on the pages of this special digital publication.

Inside, you can read about what made the Best Dealership of the Year so special, why the Range Rover Sport plug-in hybrid deserved the trophy for Hybrid of the Year, and more...

Read our special report

AM Awards 2021: pictures from the night

Click a thumbnail to view all the images in the gallery.

Click here for talent & people best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.