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Parkers' heycar partnership offers car buyers access to 80,000 used car ads

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Car buyers researching their next vehicle purchase on Parkers have gained access to 80,000 used car listings as part of a new partnership with heycar.

The consumer-facing car reviews and vehicle data hub has teamed up with the online classified advertising specialist following the recent announcement of similar tie-ups with Autovia and their BuyACar site.

It gives Parkers users sight of car retailer stock aged under eight years old and with less than 100,000 miles on the clock, all of which are backed by a warranty and money-back guarantee.

Charlie Calton-Watson, chief digital officer at Bauer Media, publisher of both Parkers and AM, said: “We are really excited to be working with heycar in this new partnership.

“Parkers has a long heritage of delivering independent and trusted advice to car buyers alongside the tools you need to get the car you want.

“heycar’s quality stock and trusted dealer partners fits perfectly with our approach to making sure drivers get a car they love to drive, from a dealer they can rely on.”

Karen Hilton, chief commercial officer at HeycarKaren Hilton, heycar’s chief commercial officer, said: “We’re proud to announce our partnership with Parkers.

“Investing in our brand and continuing to establish relationships with respected industry sites such as Parkers is an important part of our ongoing strategy, so this partnership is the perfect fit.

“At heycar we've deliberately taken a different approach to growth in an increasingly competitive market, and as such our partners are central to us continuing to deliver scaled, quality leads to our dealer network."

The heycar platform has worked hard to leverage its online content strategy since its 2020 acquisition of Honest John.

It has also expanded into Europe, with Renault Group and RCI Bank and Services' acquisition of a stake in the heycar-owning Mobility Trader Holding business 12 months ago helping to boost its scale as it launched in France.

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