AM Online

BMW and Divido provide motorists with aftersales finance

BMW Divido partnership case study 2017

Motorists can now benefit from aftersales finance with 60 BMW retailers thanks to partnership between the German premium brand and Divido. 

Following a 15-week pilot programme, Divido and BMW can now offer aftersales financing. The technology by Divido supplies customers with a secure payment platform for aftersales repairs or services. According to Divido, the rapid, paperless service ensures the BMW retailer will be paid in full.

Flexible payment options include 12-month instalments.  

The managing director of Berry BMW, Wayne Berry, said; “We need to be innovative in aftersales to make sure we have programmes that meet our customers’ needs, because our competition won’t stay still. We believe our opportunity to upsell with Divido will be much greater. This is a really good solution for the customer and a really good opportunity for us.”

Divido’s co-founder and chief executive Christer Holloman, said: “It was clear to me that manufacturers, large dealership groups and finance companies have better things to worry about than how to build and support a tool which lets end-consumers pay for anything in monthly instalments – so we did that for them.

"The modern consumer will touch multiple sales channels before, during and after getting a quote for a product or service. We want to help our dealers convert that customer wherever, whenever they want to pay with finance; in store, online or over the phone.”

Video case study about the partnership by BMW


Click here for aftersales best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.