CitNOW has expanded into Northern Ireland with online car advertiser usedcarNI.com.
The integration of video content into usedcarNI.com adds to CitNOW’s existing partnerships with AutoTrader and CarZone.
As well as uploading to the dealer’s own website and advertiser sites like usedcarNI.com and AutoTrader, CitNOW’s system automatically feeds videos to manufacturer portals.
CitNOW’s chief executive Alistair Horsburgh (pictured) said: “While our global presence is spreading fast, we are in no way neglecting our efforts in our home market.
“To now be working with another of Northern Ireland’s major used car websites just goes to show that adoption of video as a bona fide sales tool continues apace.
“Any dealers not yet using video technology are now simply sealing their own fate.”