Drive Vauxhall retailers will take part in a two-week training roadshow from CitNOW to improve the Group's video engagement skills.
The new partnership will see Drive Vauxhall staff learn how to maximise the use of CitNOW’s video platform with the intention of bolstering their customer service and retention activities.
Adrian Baker, aftersales training manager at Drive Vauxhall, said: “Personalised video is such a powerful tool for a retailer - throughout the business - when it’s used effectively and consistently.
Steve Baynes, Drive Vauxhall’s group aftersales director, added: “Achieving that consistency can be a challenge, so the CitNOW learning programme is a great opportunity to establish best practice and ensure everyone in the business buys into personalised video and what it can offer: helping to develop trust and transparency into every customer interaction.”
Visiting 15 Drive Vauxhall locations during the two-week learning roadshow, the CitNOW Academy aims to establish video best practice throughout the entire Group.
The learning initiative will see the CitNOW Academy hold sessions with Service Managers, Service Advisors and Technicians alike.
CitNOW currently supports Drive Vauxhall with its Sales, Workshop and Bodyshop applications, with the CitNOW products integrating into its retailer management system.
For Drive Vauxhall, the objective of the bespoke learning programme is to ensure that video itself is used “consistently throughout every customer’s journey, with an emphasis on quality.”
Amir Rizvi, head of the CitNOW Academy, said: “This is a case study in what the CitNOW Academy can offer retailers; learning and developing personalised video skills across the Group to help truly maximise what the CitNOW platform can deliver.”