A Suzuki Vitara television advert which showed a driver smiling broadly as he steered the SUV onto an off-road track and selecting ‘sport’ mode did not encourage reckless driving, the Advertising Standards Authority (ASA) has found.
Car dealers are once again being advised to think carefully about the wording used to advertise ex-rental vehicles following Pendragon’s £134,000 fine from the Trading Standards team at Middlesbrough Council.
The Advertising Standards Authority (ASA) has ordered engine decarbonisation specialist Terraclean to withdraw an advert which claiming that its treatment would keep a vehicle’s fuel system and associated components running efficiently – branding it “misleading”.
Car dealers could face widespread refund demands of up to 100% of a used vehicle’s purchase price after publicity surrounding the “misleading” description of former fleet and lease car as having had “one careful owner”.
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