Advertising Standards Authority
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Digital Marketing 6 MarASA rules against advert describing pre-registered cars as 'new'
The Advertising Standards Authority (ASA) has banned a car retailer’s adverts which described pre-registered vehicles as 'new' after a complaint branded the marketing as "misleading".
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Manufacturer 13 NovComplaints about Toyota's self-charging hybrids thrown out
The advertising watchdog has thrown out 25 complaints against Toyota GB over its recent TV, poster and Facebook adverts for the Lexus UX hybrid.
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Manufacturer 14 AugVolkswagen TV advert banned due to gender stereotypes
A Volkswagen TV commercial has been banned by the Advertising Standard Authority (ASA) for contravening gender stereotype rules.
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Car Dealer News 29 May
Sexual pun lands independent Porsche repairer in trouble with advertising watchdog
Independent repairer Strasse Garage has had a promotion in 911 & Porsche World Magazine banned by the advertising watchdog for using an image which "objectified women".
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Digital Marketing 10 AprSuzuki Vitara off-road ‘doughnut’ advert did not encourage reckless driving
A Suzuki Vitara television advert which showed a driver smiling broadly as he steered the SUV onto an off-road track and selecting ‘sport’ mode did not encourage reckless driving, the Advertising Standards Authority (ASA) has found.
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Opinion 22 FebHas the advertising watchdog declared RIP for the new car RRP? - a guest opinion
Steve Young, managing director, ICDP, suggests that it may be time for the automotive world to consider different pricing models.
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Digital Marketing 20 Feb
Carwow, Motorline and Autorama adverts banned by the ASA
Carwow, Motorline and Autorama all came under the scrutiny of the Advertising Standards Authority (ASA) after complainants highlighted flawed claims about the savings they could achieve for motorists.
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Manufacturer 9 JanASA dismisses Mitsubishi Outlander PHEV TV advert complaints
The Advertising Standards Authority (ASA) has rebuffed complaints against a Mitsubishi television advert which accused the manufacturer of over-playing the EV element of its Outlander PHEV SUV.
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Supplier News 2 Jan
Servicing Stop 70% off sale advert ‘misleading’, ASA finds
The Advertising Standards Authority (ASA) has ordered Servicing Stop to clarify adverts which “misleadingly imply savings” of up to 70% over car maintenance at franchised car retail points.
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Used Cars 21 Dec
Dealers urged to ‘re-think’ ex-rental vehicle adverts following Pendragon fine
Car dealers are once again being advised to think carefully about the wording used to advertise ex-rental vehicles following Pendragon’s £134,000 fine from the Trading Standards team at Middlesbrough Council.
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Latest News 7 DecAM's most read stories of 2018 - January
A look back at AM-online's most read stories in automotive retail from January 2018.
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Supplier News 8 Aug
Terraclean engine decarbonisation claims branded ‘misleading’ by ASA
The Advertising Standards Authority (ASA) has ordered engine decarbonisation specialist Terraclean to withdraw an advert which claiming that its treatment would keep a vehicle’s fuel system and associated components running efficiently – branding it “misleading”.
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Car Manufacturer News 1 AugASA bans Volkswagen ad for encouraging ‘irresponsible driving’
The ASA has banned a Volkswagen television advert after it ruled that it encouraged irresponsible driving by exaggerating the benefits of a vehicle’s safety features.
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Car Dealer News 6 JunLings Cars Facebook advertisement ruled ‘offensive’ by ASA
Lings Cars has recently lost a battle with the Advertising Standards Agency (ASA) following an offensive Facebook advertisement that used derogatory homophobic terms.
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Latest News 24 MayASA bans The Car People advert claiming cars are checked by eight ‘specialists’
The Advertising Standards Authority has banned The Car People from using an advert which claims its cars are “quality checked by eight specialists”.
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Used Cars 21 FebSMTA teams up with Trading Standards to deliver new used car sales guidance
The Scottish Motor Trade Association has teamed up with Trading Standards to deliver a new set of guidelines to used car dealers operating in Scotland.
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Used Cars 22 JanPeugeot Citroen Retail UK fined after failing to declare used car’s previous history
Peugeot Citroen Retail UK has been fined £5,000 after Robins and Day’s Gateshead Peugeot failed to declare a used car was previously a Europcar rental vehicle.
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Used Cars 8 Jan
Widespread refund demands could follow used car dealer mis-selling allegations
Car dealers could face widespread refund demands of up to 100% of a used vehicle’s purchase price after publicity surrounding the “misleading” description of former fleet and lease car as having had “one careful owner”.
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Digital Marketing 7 DecCustomer testimonials on Facebook get BMW into hot water with ad watchdog over unsubstantiated environmental claims
BMW has been told by the advertising watchdog not to make environmental claims about its products unless backed up with adequate facts.
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Car Manufacturer News 1 Nov
Peugeot accused of promoting dangerous driving
Peugeot has been accused of promoting dangerous driving in an advert for the 208 in which the driver reads a text message.
