Advertising Standards Authority
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Latest News 22 DecASA dismisses complaint about WeBuyAnyCar TV advert claims
The Advertising Standards Authority (ASA) has dismissed a complaint which questioned WeBuyAnyCar claims that customers usually travelled no more than 15 minutes to a local branch.
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Manufacturer 24 NovASA dismisses 96 Land Rover Defender ‘no restrictions’ advert complaints
The Advertising Standards Authority (ASA) has dismissed 96 complaints which claimed a Land Rover Defender advert undermined efforts to tackle climate change and ecological damage.
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Technology 23 NovSMMT ‘guiding principles’ seek to clarify hands-free driving technology
The Society of Motor Manufactures and Traders (SMMT) has published a series of “guiding principles” to prevent customer confusion about the 'hands-free' driving capabilities of their car.
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Supplier News 17 Nov‘Irresponsible’ Motorway TV advert banned by ASA
A television advert for the Motorway car buying service has been banned by the Advertising Standards Authority (ASA) after allegation that it “encouraged driving behaviour that was dangerous”.
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Digital Marketing 10 NovASA rejects SMTA’s Cazoo ‘new car’ subscription advert complaint
The Advertising Standards Authority (ASA) has rejected a complaint from the Scottish Motor Trade Association (SMTA) which contested Cazoo’s claims that the vehicles it offers for subscription were not “new cars”.
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Car Manufacturer News 9 JunHyundai tackled about air-cleaning claims of NEXO fuel cell car
Hyundai has been warned to be mind its marketing since an advert for its NEXO fuel cell car claimed it "purifies the air as it goes".
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Manufacturer 7 AprASA reasserts Vauxhall’s ‘British brand’ status despite French ownership
The Advertising Standards Authority (ASA) has reasserted Vauxhall’s claim of being a “British Brand since 1903” in its latest TV marketing campaign.
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News 23 SepTrade Centre UK radio advert banned due to ‘ambiguous’ finance T&Cs
A Trade Centre Group radio advert said to have placed PCP finance terms at the start in an effort for added prominence has been banned by the Advertising Standards Authority (ASA).
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Digital Marketing 23 SepASA bans Lings Cars' offensive ‘Black Cars Matter’ Facebook advert
The Advertising Standards Authority (ASA) has banned a Lings Cars Facebook advert that used the tag line “Black cars matter” to promote an Audi A4 on its online car leasing platform.
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Digital Marketing 6 Mar
ASA rules against advert describing pre-registered cars as 'new'
The Advertising Standards Authority (ASA) has banned a car retailer’s adverts which described pre-registered vehicles as 'new' after a complaint branded the marketing as "misleading".
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Manufacturer 13 NovComplaints about Toyota's self-charging hybrids thrown out
The advertising watchdog has thrown out 25 complaints against Toyota GB over its recent TV, poster and Facebook adverts for the Lexus UX hybrid.
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Manufacturer 14 AugVolkswagen TV advert banned due to gender stereotypes
A Volkswagen TV commercial has been banned by the Advertising Standard Authority (ASA) for contravening gender stereotype rules.
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Car Dealer News 29 May
Sexual pun lands independent Porsche repairer in trouble with advertising watchdog
Independent repairer Strasse Garage has had a promotion in 911 & Porsche World Magazine banned by the advertising watchdog for using an image which "objectified women".
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Digital Marketing 10 AprSuzuki Vitara off-road ‘doughnut’ advert did not encourage reckless driving
A Suzuki Vitara television advert which showed a driver smiling broadly as he steered the SUV onto an off-road track and selecting ‘sport’ mode did not encourage reckless driving, the Advertising Standards Authority (ASA) has found.
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Opinion 22 FebHas the advertising watchdog declared RIP for the new car RRP? - a guest opinion
Steve Young, managing director, ICDP, suggests that it may be time for the automotive world to consider different pricing models.
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Digital Marketing 20 Feb
Carwow, Motorline and Autorama adverts banned by the ASA
Carwow, Motorline and Autorama all came under the scrutiny of the Advertising Standards Authority (ASA) after complainants highlighted flawed claims about the savings they could achieve for motorists.
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Manufacturer 9 JanASA dismisses Mitsubishi Outlander PHEV TV advert complaints
The Advertising Standards Authority (ASA) has rebuffed complaints against a Mitsubishi television advert which accused the manufacturer of over-playing the EV element of its Outlander PHEV SUV.
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Supplier News 2 Jan
Servicing Stop 70% off sale advert ‘misleading’, ASA finds
The Advertising Standards Authority (ASA) has ordered Servicing Stop to clarify adverts which “misleadingly imply savings” of up to 70% over car maintenance at franchised car retail points.
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Used Cars 21 Dec
Dealers urged to ‘re-think’ ex-rental vehicle adverts following Pendragon fine
Car dealers are once again being advised to think carefully about the wording used to advertise ex-rental vehicles following Pendragon’s £134,000 fine from the Trading Standards team at Middlesbrough Council.
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Latest News 7 DecAM's most read stories of 2018 - January
A look back at AM-online's most read stories in automotive retail from January 2018.
