Advertising Standards Authority
Digital Marketing 11 Jan
ASA rules RM Sotheby's ad depicted 'irresponsible driving practices'
The Advertising Standards Authority (ASA) has upheld a complaint that an ad by RM Sotheby’s encouraged dangerous driving.
Digital Marketing 5 Oct
ASA rejects claims Toyota advert 'perpetuated harmful gender stereotypes'
The Advertising Standards Authority (ASA) has rejected a complaint which alleged a radio ad for Toyota's CH-R hybrid "perpetuated harmful gender stereotypes".
Manufacturer 25 Aug
‘Heart-pumping’ Toyota GR ad banned after complaints from green campaigners
A national newspaper advert aiming to showcase the “heart-pumping” excitement of Toyota’s GR Series of performance cars has been banned following a complaint to the Advertising Standards Authority (ASA) by green campaigners.
News 27 Jul
Trade Centre Group radio advert banned over ‘misleading’ £20 car finance offer
A Trade Centre Group radio advert which claimed that the retailer was offering “hundreds of cars” for sale with finance repayments of £20-per-week has been banned by the Advertising Standards Agency (ASA).
Manufacturer 4 May
Land Rover ad showing car parking on a cliff edge banned by ASA
A Land Rover advert has been banned by the Advertising Standards Agency (ASA) for ‘misleading’ viewers about the functionality of parking sensors.
Latest News 22 Dec
ASA dismisses complaint about WeBuyAnyCar TV advert claims
The Advertising Standards Authority (ASA) has dismissed a complaint which questioned WeBuyAnyCar claims that customers usually travelled no more than 15 minutes to a local branch.
Manufacturer 24 Nov
ASA dismisses 96 Land Rover Defender ‘no restrictions’ advert complaints
The Advertising Standards Authority (ASA) has dismissed 96 complaints which claimed a Land Rover Defender advert undermined efforts to tackle climate change and ecological damage.
Technology 23 Nov
SMMT ‘guiding principles’ seek to clarify hands-free driving technology
The Society of Motor Manufactures and Traders (SMMT) has published a series of “guiding principles” to prevent customer confusion about the 'hands-free' driving capabilities of their car.
Supplier News 17 Nov
‘Irresponsible’ Motorway TV advert banned by ASA
A television advert for the Motorway car buying service has been banned by the Advertising Standards Authority (ASA) after allegation that it “encouraged driving behaviour that was dangerous”.
Digital Marketing 10 Nov
ASA rejects SMTA’s Cazoo ‘new car’ subscription advert complaint
The Advertising Standards Authority (ASA) has rejected a complaint from the Scottish Motor Trade Association (SMTA) which contested Cazoo’s claims that the vehicles it offers for subscription were not “new cars”.
Manufacturer 9 Jun
Hyundai tackled about air-cleaning claims of NEXO fuel cell car
Hyundai has been warned to be mind its marketing since an advert for its NEXO fuel cell car claimed it "purifies the air as it goes".
Manufacturer 7 Apr
ASA reasserts Vauxhall’s ‘British brand’ status despite French ownership
The Advertising Standards Authority (ASA) has reasserted Vauxhall’s claim of being a “British Brand since 1903” in its latest TV marketing campaign.
News 23 Sep
Trade Centre UK radio advert banned due to ‘ambiguous’ finance T&Cs
A Trade Centre Group radio advert said to have placed PCP finance terms at the start in an effort for added prominence has been banned by the Advertising Standards Authority (ASA).
Digital Marketing 23 Sep
ASA bans Lings Cars' offensive ‘Black Cars Matter’ Facebook advert
The Advertising Standards Authority (ASA) has banned a Lings Cars Facebook advert that used the tag line “Black cars matter” to promote an Audi A4 on its online car leasing platform.
Digital Marketing 6 Mar
ASA rules against advert describing pre-registered cars as 'new'
The Advertising Standards Authority (ASA) has banned a car retailer’s adverts which described pre-registered vehicles as 'new' after a complaint branded the marketing as "misleading".
Manufacturer 13 Nov
Complaints about Toyota's self-charging hybrids thrown out
The advertising watchdog has thrown out 25 complaints against Toyota GB over its recent TV, poster and Facebook adverts for the Lexus UX hybrid.
Manufacturer 14 Aug
Volkswagen TV advert banned due to gender stereotypes
A Volkswagen TV commercial has been banned by the Advertising Standard Authority (ASA) for contravening gender stereotype rules.
Car Dealer News 29 May
Sexual pun lands independent Porsche repairer in trouble with advertising watchdog
Independent repairer Strasse Garage has had a promotion in 911 & Porsche World Magazine banned by the advertising watchdog for using an image which "objectified women".
Digital Marketing 10 Apr
Suzuki Vitara off-road ‘doughnut’ advert did not encourage reckless driving
A Suzuki Vitara television advert which showed a driver smiling broadly as he steered the SUV onto an off-road track and selecting ‘sport’ mode did not encourage reckless driving, the Advertising Standards Authority (ASA) has found.
Opinion 22 Feb
Has the advertising watchdog declared RIP for the new car RRP? - a guest opinion
Steve Young, managing director, ICDP, suggests that it may be time for the automotive world to consider different pricing models.