Auto Trader is preparing to promote its new monthly price search tool with a multimillion pound advertising campaign which gets underway on Christmas Day.
Volkswagen has denied plans to reduce the number of dealer locations in its UK network as part of a “future sales model” strategy.
More than half of marketing specialists do not currently have the skills to succeed in an increasingly data-driven industry, according to a survey of their peers.
We are hearing more and more from dealers how effective Facebook is becoming in generating enquiries and sales - in some cases deposits have been taken within only a few hours of a vehicle offer being posted.
The average UK SME spent 600 hours of the past 12 months preparing for the arrival of the GDPR in May 2018 – but 2.1 million have yet to act.
Data-savvy marketers have claimed that they are poised and ready for GDPR but a third fear that their organisation is ill-prepared for the legislation, according to the Data and Marketing Association.
BCA has attributed a spike in sales penetration on its Live Online platform to a “weekend of heavy snow”.
The Ford Kuga emerged from November as the fastest selling car on Auto Trader – taking just 20 days to leave retailers’ forecourts.
A surge in the launch of compact SUVs has seen UK car buyers flocking to get behind the wheel of a new model depsite declining registrations across the motor industry, claims carwow.
Toyota retailers have been taking to social media to publicise the extension of the Japanese brand’s diesel scrappage scheme to the end of January.
CarGurus has announced its list of UK Top Rated Dealers 2017, a select group of car dealerships with the highest average ratings from consumers through its review portal.
Rockar founder Simon Dixon is expecting to “realise the potential” of his innovative automotive retail model in 2018 as the business celebrates its three-year anniversary.
Mitsubishi has delivered the first car bought using its Buy Online service, three weeks after the order was placed.
Used car prices registered their first month-on-month decline in eight months during November as diesel cars declined by an average of £143 month-on-month and petrol cars generated a £55 rise, according to market data issued by Auto Trader.
National motor retailer Lookers has beat companies including Apple UK in an industry list that recognises the Best Places to Work in 2018.
Leven Car Company has realised a three-fold sales increase in the sale of used Aston Martins following implementation of video technology in what is being claimed as a victory for service provider CitNOW.
Automotive product launches are more memorable to Brits than new breakthroughs in food and drink products, TV shows, video games or music.
Bristol Street Motors claims to be leading online innovation in the motor retail sector with what it has billed as “the UK’s first purely web-based used car sales platform”.
Renault Retail Group has replaced Santa’s sleigh and reindeer with a Zoe EV for a festive test drive aiming to cut emissions during his globe-trotting annual present delivery operation.
Manufacturers are struggling with the direct new car sales web sites they have established over the last year, says iVendi.