The Retail Automotive Alliance (RAA), which represents 22 dealer group partners, has appointed Autorola as its online remarketing partner after a recent six month pilot sold over £5 million of used cars.
Essex Auto Group has launched a new website as part of its digital strategy. Combining a fresh look with new functionality, the site offers customers an improved online experience when researching and buying a car, says the group.
Two decades have seen Essex Auto Group grow from a single outlet to selling different marques through its five showrooms. But despite the changes it’s still Ford – its original franchise – that sits at the heart of its business.