Marketing
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Manufacturer 18 JulVauxhall MD Stephen Norman: ‘I’ve made many, many, many mistakes’
Vauxhall Motors managing director Stephen Norman has admitted “I’ve made many, many, many mistakes” in a candid interview which reflected on his career in automotive marketing.
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Car Dealer News 25 JunHigh throughput bridge gives Richmond a marketing opportunity with MG
The busiest river crossing in Hampshire, the Itchen Bridge, is where car dealer Richmond Motor Group is promoting its recent partnership with MG Motor UK.
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Manufacturer 7 JunJack Barclay Bentley hosts James Bond exhibition
Jack Barclay Bentley will be hosting a free exhibition of James Bond rarities, including original Bond cars and Ian Fleming first editions.
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Digital Marketing 30 MayStoneacre attributes £1m of car sales to social media engagement
Stoneacre Motor Group has empowered teams across its network to share news and images via social media as part of a strategy that has seen it become one of the AM100’s top performers on social media.
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Car Dealer News 29 May
Sexual pun lands independent Porsche repairer in trouble with advertising watchdog
Independent repairer Strasse Garage has had a promotion in 911 & Porsche World Magazine banned by the advertising watchdog for using an image which "objectified women".
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Digital Marketing 21 MayFacebook drives 44% of potential buyers to dealerships, says Dragon2000
Facebook is proving to be a “valuable tool for dealers” as a recent study showed 44% of potential buyers discovered new cars through its apps, Dragon2000 revealed.
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Latest News 24 AprMotorpoint extends Run For All partnership with lead cars
Motorpoint has put itself at the top of the podium for marketing exposure by support vehicles for a series of high-profile charity runs to be held over the next six months.
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Digital Marketing 4 Apr
Dacia advert’s ‘distasteful’ placement next to War Memorial prompts fine
A marketing agency has been fined £2,004 after positioning an advertising banner for a nearby Dacia dealership just yards from a War Memorial.
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People News 4 AprMitsubishi appoints new marketing and communications manager
Mitsubishi Motors in the UK has appointed Katie Dulake as its new general manager of marketing and communications.
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Supplier News 3 AprGoogle partnership delivers CarGurus paid-for car dealership search
CarGurus claims to have driven lead generation growth of upto 32% for car retailers through a new paid-for search offering launched as a result of its new partnership with Google.
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People News 19 MarPSA Group appoints new senior vice-president, sales and marketing
PSA Group has appointed Thierry Koskas as its new senior vice-president of sales and marketing.
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Manufacturer 18 MarFord's dealer marketing brought in-house amid ‘need to do more’
Ford has brought its dealer marketing in-house after acknowledging a “need to do more” and offer a faster response to changing conditions in automotive retail.
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Supplier News 1 MarHR Owen invests in digital with Marketing Delivery
HR Owen is implementing a new electronic customer relationship management (eCRM) and digital remarketing campaign to boost sales of new and used cars and to enhance retention of aftersales customers.
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Digital Marketing 28 FebRenault topped European car marketing spend rankings in 2018
Renault’s marketing spend in 2018 placed it top Sophus3’s ranking of the manufacturers who made the biggest product exposure push on television and in print throughout last year.
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Opinion 22 FebHas the advertising watchdog declared RIP for the new car RRP? - a guest opinion
Steve Young, managing director, ICDP, suggests that it may be time for the automotive world to consider different pricing models.
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Supplier News 28 JanFacebook imports targeted car retail inventory adverts from US
Facebook is bringing more targeted car sales advertising to the UK market after launching its automotive inventory advertising software which has already proved successful with US dealers.
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People News 24 JanVolkswagen Financial Services appoints Dan James as marketing director
Volkswagen Financial Services (VWFS) has promoted former head of marketing Dan James to the role of marketing director.
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Manufacturer 18 JanToyota to ‘dress dealerships around hybrid’ for Rav4 showroom debut
Toyota GB will roll-out a technology-backed hybrid-focused marketing campaign across its franchised car dealer network in a bid to answer customers most frequently asked questions (FAQs).
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Manufacturer 7 JanSuzuki GB teams up with Take That for Saturday night TV adverts
Suzuki GB showed it could still shine on Saturday night TV as it replaced former ambassadors Ant and Dec with Take That for its latest ITV marketing campaign.
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Aftersales 18 Dec99% of part-worn retailers sell illegal and dangerous tyres
TyreSafe investigations have revealed that a “shocking” 99% of part-worn tyre retailers were selling illegal and dangerous tyres.
