Marketing & CRM
Read comprehensive insights and opinions on Marketing & CRM
Feature
Executive View: Harness cinema-goers emotions to entice them into new cars
Car marques feature big in cinematic blockbusters, from the turbo-charged vehicles of The Fast and the Furious franchise to Herbie the loveable VW Beetle and James Bond’s stylish wheels. They’re attention magnets. But are manufacturers missing opportunities to reach and excite potential customers among the audience, asks Clare Turner of Pearl & Dean.
Executive Views
20 Feb
News
Regit partners with DBS Data to enhance targeted automotive marketing
Digital garage Regit is partnering with offline communications and advertising expert DBS Data to transform how brands in the automotive space engage with motorists by leveraging Regit’s insights from over four million motorists to deliver highly personalised, data-driven campaigns.
Supplier news
18 Feb