Optimum Vehicles’ SsangYong York franchise has backed horse racing fans at Wetherby Racecourse as potential new customers with a new sponsorship deal for the Yorkshire sports venue.
SsangYong has officially launched its new Korando SUV with the claim of class-leading refinement and prices starting from £19,995 aiming to entice customers into the brand’s growing dealer network.
SsangYong UK has issued its first-ever volume targets to franchisees as it targets a more “transparent and professional” relationship with its retail partners, managing director Nick Laird has told AM.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 12 2020
Where: Birmingham NEC
Find out what features are in this month's, and future, issues