Carwow has reached seven million views on its YouTube channel after launching it five months ago.
The channel has 80,000 subscribers and an average daily view of 110,000. The first video review went live on the channel in April.
Carwow allows users to put details of the car they are searching for and the details are passed to dealers. The consumer then receives up to five offers from the best-rated dealers who they can then contact directly.
Carwow will do a video for each new car launched including a 360-degree driving video and details on each car’s practicality and infotainment systems.
Some of the most popular videos on Carwow’s channel include the Mercedes-Benz E-Class, Volvo V90/S90, BMW 5 Series and Audi A6.
Carwow said it is investing in video content to increase its “user quality”.
The company said: “Visitors to Carwow can read and watch reviews before configuring a car and receive offers from member dealers.”