JudgeService has announced a major partnership with Auto Trader to offer independent dealer reviews.
Classifieds business Gumtree Motors is relaunching its website and introducing new packages designed to help franchised dealers stand out in its listings.
Circle Leasing has broadened the appeal of its Vehicle Hire app by making it available to iOS users.
Dealers need to work harder to forge a distinctive online identity and reach customers anywhere any time, according to Codeweavers sales director Shaun Harris.
For car dealers to be continuously successful, their customers have to have a satisfying experience at each stage of the sales process – from when they first research a vehicle online, through to when they step into the dealership and drive off after their third service.
Research conducted by Marketing Delivery suggests that 64% of customers marked as ‘lost’ by dealership sales teams might still be awaiting contact.
Online automotive marketplace AutoVolo hopes to put its brand in front of 50,000 motorists in a promotion with Waves, Tesco’s on-site hand car wash provider.
Toyota GB will centralise its consumer data to develop projects which can improve customer experience through its new ConsumerOne program.
Tootle has appointed Gordon Tulloch as its new chief executive following the decision by former CEO and co-founder Al Taylor to concentrate on early-stage start-ups.
Two thirds of car buyers now contact a dealer after accessing the website via smartphone or tablet, according to Motors.co.uk.
For dealerships offering insurance is an easy upsell to customers that are buying a car, but research shows that once the policy expires over 70% of consumers look elsewhere for a renewal.
Whether you are a large franchised dealership or a smaller independent garage, you probably have a DMS and/or Enquiry Management System (EMS) in place.
MG Motor has continued to drive lead generation by prioritising its presence at large-scale public events as it continues to target 20,000 UK registrations.
MB Group’s Automotive agencies Bluesky Interactive and MB Advertising come first in The Drum’s Independent Agency Census.
Volkswagen Commercial Vehicles has revamped its website with the ability for customers to reserve used vans online by paying a deposit through PayPal.
Online used car marketplace Carspring is planning to spend over £1 million to promote the business through television advertising.
AutosOnShow.TV has appointed a new commercial operations director as is looks to strengthen its relationships with manufacturer partners.
Video technology specialist CitNOW claims to be broadcasting more video than the BBC as 2,750 dealerships across the country embrace its technology.
Cap HPI has appointed Ian Denny as its head of digital media sales as it focusses on growth in areas which are “are transforming the automotive industry”.
Avid music-streamers, Airbnb-ers, car-poolers and ride-hailers, Millennials have been dubbed the have-nots who spurn the ‘burdens of ownership’ in favour of the freedoms of a sharing economy.
The question on whether the UK will adopt Brussel’s EU data law (GDPR) following Brexit has just got more complicated with government introducing a law ordering a complete review of direct marketing rules.
Infiniti has signed up Game of Thrones star Kit Harington to star in a short film with its Q60 coupe to help promote its rival to the BMW 4 Series and Audi A5.
Suzuki has launched TrackBack’s lead tracking and reporting system to its 155 UK dealer network.
Motorline Nissan has launched a social media campaign to get 100 women to test drive a Leaf electric vehicle.
The growing role played by video technology will see sales executives and technicians replaced by presenters as part of ‘immeasurable’ changes by 2020, according to CitNOW.
