Accident Exchange celebrating 15 years in business with claims that it has helped dealerships generate £2 billion of previously untapped revenue from around 350,000 satisfied motorists.
Auto Trader research has highlighted the importance of dealer reviews with research which found 30% motorists bought a car based on dealer reviews or recommendations by family and friends.
Peter Vardy has teamed up with eCommerce specialist Eysys to streamline the marketing of stock online via its Auto Ad Builder “mass ad creation tool”.
A former Mercedes-Benz marketing executive has joined independent used car dealer group Big Cars. Its new head of marketing is Julie Wallman.
JCT600 Vehicle Leasing Solutions is targeting SME fleet sales with a new online application developed in conjunction with business car consultants BCF Wessex.
The launch of a Renault Range Roadshow this summer is hoped to bring the brand’s cars and technology to the attention of hundreds of consumers.
Video can boost service work, profits and engagement, but experts say its key benefit is the trust it generates.
Wessex Garages has marked out its intentions to pursue internet engagement with the appointment of a new digital sales executive for its Bristol dealership.
Dealers will be able to use connected car technology to improve the ways they engage with their customers, writes Penny Searles, CEO, Smartdriverclub
Peter Vardy digital marketing executive Jamie Fleming is preparing to swap the showroom for the sports field when he heads to Budapest to represent Scotland at Lacrosse.
Citroen is attempting to spark some early interest in its forthcoming C3 hatchback by taking to social media with an early teaser campaign.
Most customers make decisions they cannot affect and learning how to nudge their thought processes can give dealers an edge, says Susannah Schofield.
Wessex Garages has appointed a new dedicated online parts executive to manage listings on its own web site as well as those on eBay and Amazon.
The Attercopia Group, a digital marketing specialist with clients in the leisure, legal and mainstream retail sectors, has set its sights on the motor sector.
Volvo and Hyundai dealer Endeavour Automotive has relaunched its website and included an online valuation tool to help consumers considering changing their car.
AA Inspection Services has teamed up with AutosOnShow to deliver an “intuitive and easy” solution to providing inspection reports to its clients.
It’s a fantastic time to be in the automotive industry. Consumer confidence is at an all-time high and global sales are soaring.
HPI have had an advert banned by the Advertising Standards Authority over its claims that it was "the most trusted and reliable car history check".
Driver data, including phone numbers and addresses, appears to have been accessed by third parties not involved in the repair of the vehicle.
Auto Trader’s annual financial results have revealed turnover of £281.6 million during the year to May 27 – up 10% year-on-year.
Millennials and Gen Z customers are more than twice as likely to use an online car search when buying a new car than the over-50s, a new census of car buyers claims.
Carwow has appointed legal representatives in a bid to lift a BMW UK ban on its franchised dealers use of the online market place’s services.
CarCliq has hired former Auto Trader and Cap Automotive executive Ben Maguire as its new managing director.
Online car search engine Carsnip is appealing for 500 ‘Founder Dealers’ to help test drive its products as the new search and analytics platform was officially launched this week.
HR Owen has struck up a partnership with Premier Sports Network in a deal that will see the leading luxury dealer group offer private driver training to football stars.
