Social networks matter to dealers because they matter to customers said Erica Siestsma, of Digital Air Strike. But some fundamental mistakes are being made by retailers.
The price of EVs rose by 8.7% alongside a 1.2% decline for diesel cars as demand for alternative fuel vehicles continued to increase in April, reports Manheim and Motors.co.uk.
Automotive video specialist CitNOW has appointed Jason Jeggo as its new head of sales for the UK market.
Game of Thrones fans will flock to Donalds Volvo Ipswich when the businesses showroom turns film set to host the hit TV series’ iron throne.
Stricter data protection rules have been adopted by the European Parliament to protect the privacy of drivers.
A YouGov poll has highlighted a generation gap amongst car buyers with 44% of respondents aged 55 and over not visiting classified websites when buying a car.
With the recent introduction of Alternative Dispute Resolution (ADR) legislation and the game-changing Consumer Rights Act 2015, the number of claims made by motorists against independent garages, franchise dealers and authorised repairers is on the rise.
Exchange and Mart has launched a bid to use the regional reach of its publisher, Newsquest, to achieve an audience twice the size of rival Auto Trader.
Paint and interior protection specialist GardX is moving into new territory by launching an online marketing tool focused on video and photography.
An online test drive operator taking dealer demo vehicles to customers' doors has welcomed former Sytner Group Operations Director Geoffrey Page-Morris onto its advisory board.
RAC Cars’ pledge to shake up the classified motor marketing sector by providing free advertising to dealers looks set to be cut short by a tie-up with Motors.
Online car buying platform Carwow has launched a video review element to its website after recruiting motoring journalist Mat Watson.
Fleet maintenance controllers are set to be better equipped to manage service, maintenance and repair (SMR) through an agreement by Fleet Assist and CarWeB.
Dealers’ weekend activity online is not matched by manufacturers’, writes Professor Jim Saker.
Renault UK has launched a TV marketing campaign through the Discovery Channel for its Kadjar crossover SUV.
A round-up of the best advice from speakers and exhibitors at AM’s Digital Marketing Conference.
Imperial Car Supermarkets director Neil Smith shared some digital horror stories with delegates at the AM Digital Marketing Conference.
Cambria Automobiles has improved the way it sells vehicles nationwide after adopting video imaging software.
A lead follow-up platform said to improve dealership’s average response to 10 minutes has won the prestigious Test Drive award from automotive data marketing consultancy, Sophus3.
Automotive online marketing specialist Search Optics is heading to the UK after 18 years of success in its US home market.
Extreme surfer Andrew Cotton has been recruited as an ambassador for automotive brand Jeep.
Dealers and manufacturers face a triple data regulation change on top of the finally agreed EU data law, but the Information Commissioners Office is stepping up compliance help.
The internet has revolutionised the process of buying a used car.
Ridgeway Group has been rolling out a data driven marketing programme designed to help it increase sales.
Dealer web-sites are key to a customer’s decision to visit a forecourt, with one-in-five crediting an impressive online offering as a determining factor.
