Marketing & CRM - Page 9
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Why advanced tech takes dealers back to basics
Retailers need to maintain the digital momentum they had accelerated during the pandemic to avoid potential lost sales at a time when the market is constricting, Marketing Delivery managing director Jeremy Evans will advise attendees at the 2022 Automotive Management Live show.
Used car retailer tells 10,000 Tiktok followers to ‘go private’ to bag a bargain
A used car retailer has taken to his popular Tiktok account to tell car buyers that they need to scour private car sellers’ adverts on Auto Trader if they want to access the market’s cheapest vehicles.
AM News Show: Tech-led supercar sales with HR Owen’s Brett Ward
Expectations of a seamless digital journey are set to be exceeded with new technology at HR Owen’s new multi-brand supercar showroom in Hatfield, chief technical officer Brett Ward has told the AM News Show.
Keyloop senior hires underpin Alliance digital transformation division launch
Keyloop has made a series of senior appointments to drive the success of a new Alliances division aiming to help accelerate digital transformation within large retail groups and car manufacturers.
‘Heart-pumping’ Toyota GR ad banned after complaints from green campaigners
A national newspaper advert aiming to showcase the “heart-pumping” excitement of Toyota’s GR Series of performance cars has been banned following a complaint to the Advertising Standards Authority (ASA) by green campaigners.