To celebrate its 60th birthday, Fords of Winsford has produced a new 30 second TV and radio campaign for ITV Granada.
CitNow has reached a ‘landmark’ million customer videos in March, reflecting the automotive industry’s use of video technology.
Pentagon Motor Group has adopted Apple’s Business Chat technology across its dealerships to allow customers to communicate via instant iMessage.
As innovations go, it’s hard to match the impact of Henry Ford’s development of the assembly line in 1913.
Auto Trader’s chief operating officer and chief financial officer Nathan Coe is set to become the online vehicle marketing giant’s chief executive following the retirement of Trevor Mather.
Peugeot has started accepting online reservations for the new 208 and e-208 EV, prior to the car going on sale in September.
Auto Trader's monthly Retail Price Index report has revealed that March’s 2.3% growth in used car values represented the sector’s slowest growth since August 2017.
The Motor Ombudsman has recorded in excess of 12,000 searches and 25,000 article views on its Knowledge Base during the first quarter of this year, with service and repair complaints advice receiving top views.
Personalisation has been flagged by iVendi as the future of online motor retail, as it claims tailored customer journeys delivered the best results.
There needs to be a sweeping change in the role of technology both at the point of sale and online, placing consumers in control of their finance experience and just as importantly to provide lenders with a rigorous record of the customer’s finance buying experience.
Motorpoint has put itself at the top of the podium for marketing exposure by support vehicles for a series of high-profile charity runs to be held over the next six months.
Auto Trader's 2019 Auto Trader Retailer Awards is open for entries 12 years after its begun celebrating the UK’s very best car dealers at its prestigious annual celebration.
RMB Darlington’s general manager Paul Walker has achieved staggering traction on LinkedIn, with a video of a special surprise handover featuring racing driver Max Coates.
Santander Consumer Finance (SCF) has announced the release of an enhanced renewals platform which offers free training for car dealerships' sales staff.
The used car market in March was a story of two halves and market sentiment would appear to suggest that the retail consumers were more fickle than they have been for some time, according to Cazana director of valuations Rupert Pontin.
Carwow has celebrated hitting two million subscribers on its YouTube channel, following a record breaking eight months.
Auto Trader is replacing its i-Control used car stock pricing platform with a new Retail Accelerator platform in an effort to help retailers claw-back some of the £290 million lost to overage stock each year.
Dealer service departments are not communicating with customers in the ways they expects, according to the latest JD Power Customer Service Index (CSI).
Nissan’s Leaf electric vehicle (EV) was the fastest-selling used car on Auto Trader during March, according to the online marketing platform’s latest market data.
MG Motor UK has launched a new online aftersales dealer portal which enables its franchised retailers to access the latest aftersales marketing, parts and pricing information.
Drive Vauxhall retailers will take part in a two-week training roadshow from CitNOW to improve the Group's video engagement skills.
A Suzuki Vitara television advert which showed a driver smiling broadly as he steered the SUV onto an off-road track and selecting ‘sport’ mode did not encourage reckless driving, the Advertising Standards Authority (ASA) has found.
The fully-electric Nissan Leaf was the fastest selling used car in March, according to Motors.co.uk.
Brexit headwinds have been blamed for an 11% decline in new car purchase enquiries to UK car dealers during March.
Used cars are selling almost 20% faster on Scotland’s forecourts than the UK average of 31 days, according to data published by CarGurus – taking an average 25 days to turn.
