A speedy new website has boosted online views by 12.5% and dealer leads from visitors by 14.5%, according to Motors.co.uk.
BCA has reported its highest average monthly penetration seen this year of 27% as its Live Online platform broke records during November.
For the last few years marketing has centred around what millennial consumers are looking for. To me, this reflects marketers’ general obsession with youth culture and their adoption of new technologies. It also means older audiences who enjoy the latest tech are often overlooked.
Internet-led enquiries to UK dealerships saw a 61% year-on-year uplift during Q3 od 2016, according to DMS provider Dealerweb.
Big Cars owner Adam Stott has been recognised by Amazon and the Confederation of British Industry as being among the UK’s most successful entrepreneurs.
Manufacturer monopolised access to vehicle data jeopardises competition, innovation and consumer choice according to a coalition of insurers, the automotive aftermarket, dealers, leasing companies and consumers.
Carsnip has soared past its target to attract car listings from 5,000 car dealers six months earlier than expected – with 6,500 now taking advantage of the search engine.
The automotive industry has a challenge on its hands, with car sales set to fall next year in the wake of Brexit and falling consumer confidence.
BCA will aim to put digital services at the heart of its future plans after seeing a 25% increase in online sales over the past 12 months.
BMW Group’s head of premium retail experience has said that the brand needs to “completely revolutionise” its network strategy as it looks to the future.
A third of potential customers who start their buying journey with an online enquiry will take their business elsewhere if they do not garner a response within four hours, according to a consumer survey conducted by Dealerweb.
Motors.co.uk saw a 17% in enquiries during October to record its best ever Q4 month.
TripAdvisor internet entrepreneur Langley Steinert claims that his new venture, CarGurus, is aiming to top the online car retail segment, stating “profitability isn’t an issue” as they target Auto Trader and Motors.co.uk.
JudgeService is set to double its workforce again to meet growing demand – recruiting a further 30 customer contact specialists.
Aftersales retention can be measured in many ways and we hear lots of opinions on what contact channels and processes work best but they are not often backed up by hard facts, more a gut feeling.
Motors.co.uk has targeted speed and heightened customer engagement with the launch of a new website to speed up consumers’ search for a new car.
One of the UK’s top horsewomen and a member of the 2016 Olympic Team GB, Pippa Funnell MBE has become the first brand ambassador for 4x4 manufacturer SsangYong.
GForces has partnered with HPI to enhance its data offering by providing vehicle history checks on dealer websites.
Farnell Jaguar Land Rover Bradford tuk tuk no chances with marketing when it teamed up with the National Asian Wedding Show to offer two lucky couples to win his and her Ranger Rovers for their wedding day.
Auto Trader is rolling out video adverts for retailers from today, with claims that user sessions last 13% longer and sales rates rise 10% on adverts featuring the new format.
Geely Auto Group has launched new global car brand Lynk & Co with the intention of pursuing a retail proposition which cuts traditional retailers out of the equation.
Auto Trader has expanded its online listings via a new proposition which will now advertise thousands of brand new cars.
Motors.co.uk has partnered with a government-backed scheme to offer essential advice to new parents.
PSA Group is in talks to buy an online used car retailer as it targets 800,000 used car sales by 2021.
Tootle has appointed Roddy Graham and Geoffrey Page-Morris as non-executive directors as it ramps up its expansion plans following a 52% month-on-month growth.
