Toyota has launched an all-new version of its “Treat it with Respect” television adverts to promote the Yaris hatchback – six years after the slogan’s last outing.
What Car? is looking to attract dealers to its newly-developed New Car Buyer Marketplace with the promise of exposure to 2.5 million unique monthly users.
Autorola UK has seen the average price of a vehicle sold through its online remarketing portal increase to £9,211 in Q3.
The AA Cars used car portal has launched a ten-point Dealer Promise scheme which aims to develop new levels of trust between dealers and customers.
UK consumers are increasingly embracing Snapchat and Instagram.
Car dealer classifieds website Autovolo has offered independent retailers the chance to own a 20% stake in its business.
Chameleon Contact Specialists is continuing to expand its team in line with business growth.
Consistent customer experience is the key to rebuilding trust among disillusioned customers, according to Dragon 2000.
JudgeService has announced a major partnership with Auto Trader to offer independent dealer reviews.
Classifieds business Gumtree Motors is relaunching its website and introducing new packages designed to help franchised dealers stand out in its listings.
Circle Leasing has broadened the appeal of its Vehicle Hire app by making it available to iOS users.
Dealers need to work harder to forge a distinctive online identity and reach customers anywhere any time, according to Codeweavers sales director Shaun Harris.
For car dealers to be continuously successful, their customers have to have a satisfying experience at each stage of the sales process – from when they first research a vehicle online, through to when they step into the dealership and drive off after their third service.
Research conducted by Marketing Delivery suggests that 64% of customers marked as ‘lost’ by dealership sales teams might still be awaiting contact.
Online automotive marketplace AutoVolo hopes to put its brand in front of 50,000 motorists in a promotion with Waves, Tesco’s on-site hand car wash provider.
Toyota GB will centralise its consumer data to develop projects which can improve customer experience through its new ConsumerOne program.
Tootle has appointed Gordon Tulloch as its new chief executive following the decision by former CEO and co-founder Al Taylor to concentrate on early-stage start-ups.
Two thirds of car buyers now contact a dealer after accessing the website via smartphone or tablet, according to Motors.co.uk.
For dealerships offering insurance is an easy upsell to customers that are buying a car, but research shows that once the policy expires over 70% of consumers look elsewhere for a renewal.
Whether you are a large franchised dealership or a smaller independent garage, you probably have a DMS and/or Enquiry Management System (EMS) in place.
MG Motor has continued to drive lead generation by prioritising its presence at large-scale public events as it continues to target 20,000 UK registrations.
MB Group’s Automotive agencies Bluesky Interactive and MB Advertising come first in The Drum’s Independent Agency Census.
Volkswagen Commercial Vehicles has revamped its website with the ability for customers to reserve used vans online by paying a deposit through PayPal.
Online used car marketplace Carspring is planning to spend over £1 million to promote the business through television advertising.
AutosOnShow.TV has appointed a new commercial operations director as is looks to strengthen its relationships with manufacturer partners.
