Vauxhall has put England football fans directly in touch with footballers Joe Hart, Danny Welbeck and Fraser Forster as part of a Q&A streamed live on Facebook.
Hyundai and Kia have started a series of online videos in the lead up to the World Cup which will leverage their partnership to boost the presence of the brands during the competition.
Mazda has launched its new Vantage Point database system which lets its 167 UK dealers to contact customers by text and email.
Bristol-based car dealer group Wessex Garages has confirmed that Motors.co.uk generated 19% of its used car sales and 8% of its new car retail sales in the plate-change month of March.
Author BJ Mendleson and T. Neidorf, of US firm Ross Direct Digital, exposed some of the myths around social media intentions at the recent US NADA convention, collated by BDO.
Mitsubishi is using some of its £20 million marketing budget for this year to sponsor documentaries on Channel 4.
Social media expert Anna Farmery is founder of The Engaging Brand, and was a speaker at AM's digital conference. Here she gives her views on the power of emotion in customer relations.
US dealer best practise provider NADA 20 meets with dealers to discuss the most effective measures dealers have implemented in their dealership. These ideas were shared at the recent NADA convention and collated by BDO.
Since automotive ecommerce took off in the late Nineties, cannibalisation of sales has been an issue for brands and retailers. Historically, dealers were the ‘first moment of truth’ for motorists, while manufacturers provided the initial stimulus to raise awareness of a vehicle.
Mercedes-Benz has used a sleepy cat to market its CLA with a television advert shown before ITV’s Britain’s Got Talent.
Kia is promoting its new Soul with a viral style advertising campaign which features exercising hamsters.
UK advertisers invested an average of £1 in every £6 they spent on digital advertising in mobile last year as spend on mobile ads passed the £1 billion mark for the first time in 2013.
This AM guide will help dealerships to navigate the online customer journey, through attracting customers via SEO and pay-per-click, to live chat, online reviews, CRM and the physical showroom experience.
Nissan has launched its new mobile optimised corporate sales website for company car drivers, small business owners and fleet managers.
Kia is using augmented reality to allow readers of its printed customer magazine Eureka to access additional digital material online via their smart phones.
Auto Trader will launch 'managed' chat technology for dealerships following its research into customer activity on its website which shows two thirds of searches on the classifieds website taking place between 7pm and 11pm.
Expert advice and dealer case studies on search engine optimisation, consumer engagement, data handling, social media and reputation management – the crucial aspects of modern, digital, franchised motor retailing.
Expert advice on search engine optimisation, consumer engagement, data handling, social media and reputation management – the crucial aspects of modern, digital, franchised motor retailing.
Technology is an essential part of an automotive retailer's operations and while they believe it can give them a competitive advantage, the majority are finding it difficult to keep pace with change.
How did the washing machine manufacturer Whirlpool top the Apple iTunes charts for most downloaded podcasts and what can dealers learn from it?
Data is now enabling franchised dealers to better run their forecourts. The industry is working out how to combine information sources and distil it into useful metrics that help dealers make decisions in buying and selling cars.
Motoring.co.uk is launching a new website in August which it claims will be "the only website of its kind" in the automotive market.
Benfield has had its own in-house website development team since 2011. Headed by Mark King, it consists of a web developer, senior digital marketing executive, and a digital marketing executive and is due to expand this year with another web developer and E-CRM specialist being recruited.
Dealers should make sure they focus on producing quality content on their websites in order to satisfy intelligent changes to the way Google ranks search results.
Lloyd Motor Group’s Carlisle Mini dealership put together a series of videos and competitions through its social media channels to launch the new Mini Hatch.
