Nissan has cut the price of its Leaf EV as part of a strategy to boost sales in key markets.
Seat dealerships across the UK will now be able to let customers discover more about the new Leon using an augmented reality application on a tablet or smartphone.
Dealers offering motability cars can now benefit from enhanced training and a new e-learning programme introduced by Motability Operations.
Many dealer websites are still struggling to incorporate a strategy to maximise the full SEO potential, argues automotive digital marketing agency Razsor’s head of search marketing, Berian Reed.
Van Trader has launched a real-time messaging service, Live Chat, enabling dealers to engage with customers at an early stage in the buying process.
New App Brings Dealership Stock Search Facility to Facebook
Web-based software provider Cooper Solutions has joined forces with car price guide CAP to provide a new service for sellers using its FullAuction trade site.
Websites which are not utilising video could be losing potential customers, according to video suppliers AutosOnShow.TV.
At the time of writing, the US Presidential election is about to take place. From all the pollsters, the result is too close to call in advance.
The majority of dealers’ digital strategies are not keeping pace with the pace of change in consumer behaviour, according to Google.
Manufacturers are at risk of cannibalising their advertising budget by targeting the same people through display advertising and lead generation on some of the UK’s large new and used motoring websites, according to car enquiry website Motoring.co.uk.
Over 70% of motorists would not consider buying a vehicle that can drive itself according to a new consumer survey by Bosch.
AM and Razsor have joined forces to create a new digital conference at the Ricoh Arena in Coventry on February 13, 2013 which will help dealers plan ahead with the latest technological developments happening in the industry.
CAP believes all manufacturers will now follow BMW’s lead as the first major manufacturer to roll-out DAB radio as standard across all models.
According to new figures from dealer technology specialist iVendi, the three-hour period between 7pm and 10pm accounts for a substantial 22% of daily online motor finance quotes.
A host of new tablet product launches will see a further increase in the amount of dealers adopting the technology for IT-based tasks.
Volvo is looking to launch new technology that automatically steers and follows the vehicle in front on motorway driving in slow-moving queues up to 30mph by 2014.
AM has almost reached 3,000 followers on its Twitter page.
Mitsubishi has partnered with British Gas as its exclusive supplier for electric vehicle charging in the UK.
Social media is a customer engagement strategy and not a marketing channel, according to Grants Seat dealer principal Darren Williams, one of the speakers at this year’s AM Hit for Six Conference.
GK Group has streamlined its customer relationship management process to improve email open rates.
Dealer management system (DMS) provider Ebbon-Dacs has appointed Mark Taylor-Jones as its new head of sales.
Dealers need to tackle the “online gap” between a customer looking at a new or used car online and making direct contact with a dealership to progress the sale, believes motor dealer technology company iVendi.
Automotive website developer Razsor has entered into a strategic agreement with Google to become a "'premier SME partner" of its AdWords advertising programme in the UK.
It was Albert Einstein who famously said that information is not knowledge. What he didn’t say, but what he meant, was that it’s about how that information is interpreted and subsequently used.
