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Kia to publish dealer ratings

Kia has expanded its partnership with social commerce company Reevoo after piloting customer reviews on its website and will now be publishing individual dealer reviews.

The Korean manufacturer incorporated verified customers reviews and “ask an owner” earlier this year and is now planning to roll it out across the business.

The partnership has seen Kia achieve a 33% publish rate for their customers writing up a review following purchase. In addition, almost two thirds (64%) of customers have opted into the manufacturer’s ‘Ask An Owner’ programme, which allows prospective car buyers to ask current owners questions about their experience and how they are finding their car.

John Bache, Kia Motors (UK) database & digital marketing manager, said: “Customer generated content, such as reviews and discussion comments, is becoming increasingly valuable for prospective car buyers, and allowing them to find this content quickly and easily is integral.

“Working with Reevoo, we understand the importance of this content, as well as the value of using a branded third party solution to verify the independence and authenticity of the reviews. We have the confidence in our dealers and our vehicles to allow customers to review these without our having to moderate or hide bad reviews.

“Following the success of the initial car reviews project, we are now looking to publish individual dealerships scores which will hopefully increase visits to our showrooms.”

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