With new car supply constraints and a cost-of-living crisis fuelling an aging vehicle parc in the UK, trusted and reliable aftersales services are set to be increasingly valued by motorists.

Against this backdrop AM is poised to share advice and insight on maintaining a loyal customer base for servicing and car maintenance in the latest of a series of “General Manager Guide to…” webinars.

Swansway Group director Peter Smyth, Wessex Garages group operations director Darren Lakin and Drayton Motors managing director Darren Bradford will be on a panel to share their car retail businesses’ key strategies for retaining customers to help maximise the productivity of their workshops.

Click here to register for the free-to-view, 45-minute General Managers' Guide to Customer Retention webinar will take place from 2pm on Tuesday, September 27, and is brought to AM’s audience in partnership with SecretService.

Among the subjects being discussed during the September 27 webinar will be:

• The retention tools your dealership has and how to leverage them.
• Building trust: the importance of lasting customer relationships.
• Driving your data to deliver valued reminders and advice.
• Keeping in touch: the value of chasing amber work opportunities

Hosting the online event will be AM News and features editor Tom Sharpe. He said: “It’s a really timely subject to explore with the new seasonal aftersales peak upon us.

“Retailers should be aware that, even when the workshops are full, it’s vital that they continue to nurture good customer relationships and leverage their data to ensure that trade returns time-after-time.”

Register for the webinar by clicking here now.