The platform offers customers a virtual demonstration of the latest coupe-styled SUV to join the brand’s hybrid car family before it hits dealerships.
Customers can take a 360-degree digital tour of the car in three different themes – ‘Seamlessly Connected’, ‘Ultra-Responsive’ and ‘Cleverly Packaged’.
Each environment shows different characteristics of the HR-V, highlighting features that are ideal for urban, rural and family buyers respectively, Honda said.
The experience provides a close-up look at both the interior and exterior of the car through various 'content hotspots' including videos and image galleries.
Rebecca Adamson, head of automobile at Honda UK, said: “We wanted to take an innovative approach to the HR-V’s launch and make the car really accessible.
“In an age where there is an increasing trend of customers opting for online car-buying at their convenience, our aim is to tailor this journey to the demands of our customers with an up-close and personal experience through an immersive digital platform.
“The digital experience provides unrivalled access to our latest automotive launch and conveniently bridges the gap between our customers’ digital research stage and visiting a dealership for a test drive.”
In addition, Honda is offering a personalised ‘Virtual Demonstration’ whereby customers can book a live product demonstration with a Honda product expert for a digital experience tailored to meet their individual needs.
Customers will receive a 30-minute, one-on-one consultation that will include a guided viewing of the HR-V and live responses to any questions, it said.
Honda recently announced the launch of a new partnership with the Rugby Football Union (RFU) and England Rugby.