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Honda UK launches virtual showroom experience for HR-V hybrid

Honda's virtual showroom for the HR-V hybrid

Honda UK has launched a new virtual showroom to mark the physical arrival of its all-new HR-V hybrid in November.

The platform offers customers a virtual demonstration of the latest coupe-styled SUV to join the brand’s hybrid car family before it hits dealerships.

Customers can take a 360-degree digital tour of the car in three different themes – ‘Seamlessly Connected’, ‘Ultra-Responsive’ and ‘Cleverly Packaged’.

Each environment shows different characteristics of the HR-V, highlighting features that are ideal for urban, rural and family buyers respectively, Honda said.

The experience provides a close-up look at both the interior and exterior of the car through various 'content hotspots' including videos and image galleries.

Rebecca Adamson, head of automobile at Honda UK, said: “We wanted to take an innovative approach to the HR-V’s launch and make the car really accessible.

“In an age where there is an increasing trend of customers opting for online car-buying at their convenience, our aim is to tailor this journey to the demands of our customers with an up-close and personal experience through an immersive digital platform.

“The digital experience provides unrivalled access to our latest automotive launch and conveniently bridges the gap between our customers’ digital research stage and visiting a dealership for a test drive.”

In addition, Honda is offering a personalised ‘Virtual Demonstration’ whereby customers can book a live product demonstration with a Honda product expert for a digital experience tailored to meet their individual needs.

Customers will receive a 30-minute, one-on-one consultation that will include a guided viewing of the HR-V and live responses to any questions, it said.

Honda recently announced the launch of a new partnership with the Rugby Football Union (RFU) and England Rugby.

Registration opens for Automotive Management Live 2021 car retail expo

Automotive Management Live 2021 - Shaping the future of motor retail

The sector’s premier insight and networking event returns to the NEC, in Birmingham, on November 11.

Book your place early to ensure they are ready to embrace a packed schedule of seminars and interactive stands.

Devonshire Motors owner Nathan Tomlinson said of the event: "Being able to get back to networking and learning in person is something that I'm really looking forward to,” he said, adding: “One thing that really caught my eye was the message about ‘learning new skills to balance your workload’.

“Personally, I think that's going to be a really big deal as we continually put more and more pressure on our teams to handle workflow, often digital, that we just don't have the structure, tools or skills to manage well.”

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