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Pendragon submits Porsche Centre and restaurant development plans

Artist's Impression: Pendragon's proposed Porsche Centre for South West Nottingham

Pendragon has applied for hybrid planning permission to build a new Porsche Centre car dealership and a restaurant on the outskirts of Nottingham.

Earmarked for land that had previously been linked with the development of a Waitrose shopping centre, the new facility will support up to 100 jobs for the area and will serve as a “gateway destination” for the East side of the city, according to plans submitted by Unwin Jones Partnership.

Pendragon is currently recruiting for its new Porsche Centre in Stockport.

Planned for a location on Melton Road, Edwalton, which is owned by Pendragon, the new 2,117 square-metre dealership site in Nottingham will also accommodate an 800 square-metre pub/restaurant if the plans are given the green light.

The facility, four miles from Stratstone's Porsche Centre Nottingham's current home, will subscribe to the German premium carmaker’s ‘Destination Porsche’ corporate identity first unveiled in early 2019 in Palm Springs, USA, and adds to a recent growth of the Porsche network’s UK footprint.

Describing details of the new Pendragon Porsche Centre, the planning application stated: “The Porsche dealership and service area is to deliver an iconic and high-quality architectural design. Porsche aligns all its activities with the highest standards for exclusive, outstanding and technically superior design.

“It has a reputation synonymous with quality and the highest specification. In line with consumer choice and the drive towards more sustainable transport, the dealership will be a key focal point in the UK for Porsche corporate transition to a luxury, high tech, electric vehicle manufacturer. As such, sustainability will lie at the heart of the development.”

It added: “The Porsche dealership will be a gateway feature for the area and will be the source of a positive multiplier effect for other prestigious and leading brands and businesses who will want to enjoy the associative benefits of location in the area once the Porsche dealership is established.”

In June last year Bowker Group hosted over 500 guests at a VIP Porsche Centre Preston opening event to mark the addition of the German premium car brand’s 42nd UK franchised site.

Earlier this month Listers Group opened its newly-developed Porsche Centre, in Hull, its first dealership with the German sports car brand.

The OEM is growing its network ahead of the arrival of its Taycan electric vehicle (EV) this year.

Last week AM reported on Pendragon's plans to close several of its Evans Halshaw Vauxhall dealership locations as part of the PSA Group-owned brand’s plan to shrink its UK retail network.

Almost two years on from AM’s exclusive story of the PSA Group’s plans to cull more than 100 of Vauxhall’s 324 UK retail locations the AM100’s number three retail operator is beginning its preperations to close "several" dealerships.

The group's footprint has been shrinking since a decision to review its portfolio of premium car dealerships amid failing profitability, with previous chief executive Trevor Finn shifting the group’s focus onto the used car sector.

In September last year, however, the AM100’s former number one group by turnover revealed plans to close 22 of its Car Store used car supermarkets and one vehicle preparation centre after detailing a £32.2m underlying pre-tax loss in its H1 2019 financial results on September 18.


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