AM Online

Vanarama launches free car insurance proposition

Vanarama 'Hot Car' offer

Vanarama has launched a leasing proposition with one year’s free fully comprehensive car insurance across its range of ‘hot offer’ cars on its website.

The leasing specialist said that its new propostion aims to address ‘customer fatigue’ with the car buying process by ‘removing friction’ at every touchpoint. 

In addition to one year’s free insurance, customers will be told their annual premiums for each year of their multi-year insurance policy upfront.

AM recently reported on Vanarama's ambitions for five-fold growth by 2025 as interest grows in subscriptions and contract hire, in the latest digital issue

Vanarama’s free insurance offer adds to its existing insurance products including its multi-year fixed insurance proposition, launched in 2018.

Vanarama founder and CEO, Andy Alderson, said: “We’re delighted to launch this proposition at a time where customers are looking for, and more importantly deserve a seamless car buying experience. 

“People really dislike buying insurance because of the friction and monotony involved in the process. It’s a legal obligation paid at a premium for something they never want to use. 

"Our customers can now get a great car deal and we’ll offer them free insurance for a year to go with it.

“We’ve offered multi-year fixed insurance for a number of years but thanks to our continuing investment in our tech capabilities and the way we use data we can now offer an even wide range of innovative insurance products because insurance partners love our customers.

“Our free insurance proposition will make our customers lives so much easier and driving their dream car a lot more affordable.”

The car retail sector’s growing reliance on clicks over bricks drove Cazoo’s “crazy” £5 billion market float valuation, according to Vanarama chief executive Andy Alderson.

Vanarama recently extended its long-standing sponsorship of Football’s National League in a £4 million deal.

2023 AM Awards : coming soon

Are you a potential 2023 AM Awards winner?

Whether it's Best EV Dealership, Independent Workshop of the Year, Best Dealer Group up to 10 sites) or Leader in Diversity and Inclusion, there is an AM Awards category for every UK automotive business.

We'll be opening the online entry system just before the Christmas break.

And mark your diary with the date of the AM Awards gala dinner: Thursday May 11, 2023, at Park Plaza Westminster Bridge Hotel in London.

See 2022's highlights

Click here for digital marketing best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.