AM Online

Vanarama launches free car insurance proposition

Vanarama 'Hot Car' offer

Vanarama has launched a leasing proposition with one year’s free fully comprehensive car insurance across its range of ‘hot offer’ cars on its website.

The leasing specialist said that its new propostion aims to address ‘customer fatigue’ with the car buying process by ‘removing friction’ at every touchpoint. 

In addition to one year’s free insurance, customers will be told their annual premiums for each year of their multi-year insurance policy upfront.

AM recently reported on Vanarama's ambitions for five-fold growth by 2025 as interest grows in subscriptions and contract hire, in the latest digital issue

Vanarama’s free insurance offer adds to its existing insurance products including its multi-year fixed insurance proposition, launched in 2018.

Vanarama founder and CEO, Andy Alderson, said: “We’re delighted to launch this proposition at a time where customers are looking for, and more importantly deserve a seamless car buying experience. 

“People really dislike buying insurance because of the friction and monotony involved in the process. It’s a legal obligation paid at a premium for something they never want to use. 

"Our customers can now get a great car deal and we’ll offer them free insurance for a year to go with it.

“We’ve offered multi-year fixed insurance for a number of years but thanks to our continuing investment in our tech capabilities and the way we use data we can now offer an even wide range of innovative insurance products because insurance partners love our customers.

“Our free insurance proposition will make our customers lives so much easier and driving their dream car a lot more affordable.”

The car retail sector’s growing reliance on clicks over bricks drove Cazoo’s “crazy” £5 billion market float valuation, according to Vanarama chief executive Andy Alderson.

Vanarama recently extended its long-standing sponsorship of Football’s National League in a £4 million deal.

Get your entry in for the 2021 AM Awards

Get your entries in this month for the 2021 AM Awards and give your team something to celebrate after the challenges of 2020.

We'll be giving out trophies for: Best Online Consumer Experience, Best Dealer Group, Best Used Car Dealer Group, Best Sales Team, Best Aftersales Team, Best In Customer Experience, Best Marketing Strategy, Best EV Dealership, Best Dealership, The Community Hero and General Manager/Dealer Principal Of The Year. 

Plus there's the Bright Spark Award for those clever ideas and innovations, big or small, that dealership staff have come up with and made an impact on the business's performance, and Apprenticeship Programme Of The Year will recognise automotive employers investing well in upskilling their staff.

Entry is through the AM Awards website here.

Accountancy and business services firm BDO's motor retail team will audit retailer entries.

Enter here by June 1

Click here for digital marketing best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Comment as guest

Login  /  Register


No comments have been made yet.