AM Online

Cupra outsells Seat as UK’s EV registrations growth continues

The Cupra Born electric vehicle (EV)

Performance-leaning Cupra outsold its Catalonian sister brand Seat as its new Born electric vehicle (EV) tapped into the car retail sector’s only growth segment during July.

Cupra beat Seat by a single vehicle last month, its sales swelling by 211% year-on-year to 1,839 units as its more mainstream brand suffered a 57.8% decline on its July 2021 performance to see its market share decline from 3.53% to 1.64%.

Year-to-date, Cupra’s registrations are up 83.9% at 6,897, compared to a 51.9% decline for Seat which had delivered 14,625 units by the end of July, according to Society of Motor Manufacturers and Traders (SMMT) data.

Ford remains the UK’s best-selling car brand year-to-date, with registrations of 68,024 down 18.3% on last year, ahead of Volkswagen (down 32.5% at 66,076) and Kia, which remain on-track for a record year with registrations up 21.4% at 64,461.

Despite registering just three cars last month Elon Musk’s EV brand Tesla remains 44.1% up year-to-date with 21,297 registrations, meanwhile – commanding a 2.33% market share.

Tesla has growth its UK retail network in 2022, with new store openings in DorsetNorwich and Bournemouth.

While MG (up 75.9% YTD at 28,149) and Hyundai (up 27.1% at 47,396) continued to defy a market faltering as a result of manufacturing supply issues in 2022, Dacia was also celebrating a record market share in July on the back of buoyant volumes.

The new seven-seat Dacia JoggerDacia, the value-driven Renault Group brand, is closing on parent brand Renault with registrations up 80.8% year-to-date at 15,525 and July saw its market share rise to 3.04% as it delivered 3,414 units – up 102.3% YoY.

In the retail market, Dacia’s share topped 5.48% following updates of its Sandero hatchback and Duster SUV and introduction of the seven-seat Jogger MPV in recent months.

Dacia UK brand director Luke Broad said: “We are seeing that the popularity of our brand has been skyrocketing over the past few years, driven largely by our super simple range, our very well-equipped cars and our unbeatable value for money.

“It’s great to see a record month for the Dacia brand. This is just the beginning, though. With a bold new brand identity, fresh enhancements across our range and the recent introduction of the all-new Jogger, Dacia is only going to go from strength-to-strength in the UK.”

The Vauxhall Corsa remains the UK’s best-selling car year-to-date, with 24,33 registrations, despite the Nissan Qashqai topping the rankings in July with 2,514 registrations.

Here is the SMMT’s ranking of the UK’s best-selling cars in July and YTD:

SMMT July 2022 best selling cars rankings

The latest AM industry special issue

The complexity of running a modern dealership can be misunderstood easily by people looking in on our industry.

Any general manager has so many plates to spin, and they must foster a talented team that they can rely on to not just do the basics well, but to sprinkle some magic on top that customers can notice.

If the marketplace in 2023 is steadily returning to relative normality, this normality now includes the drive to find customers for an increasing supply of electric vehicles, and the need to source used cars from all channels and market them carefully. And of course there are the desires to delight consumers with an omnichannel experience and to hold on to decent margins after a couple of years of strong profitability.

The expectations of both the customer and the business’s stakeholder must be achieved to the optimum level.

In this special digital publication, industry experts, prominent suppliers and franchised dealers share their insights on the major aspects required in running a modern dealership well.

Read now

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.