Jardine Motor Group has reported a boom in aftersales revenues at its Lancaster Ferrari Colchester supercar showroom thanks to the use of video.
The dealership has reported that showcasing the post-sales accessory products via video has boosted revenues by 65%, proving to be “more effective than emails and phone calls”.
CitNOW reports that video is now the chosen method of responding to 80% of enquiries, with an average of two videos sent to each customer when their car is in for a service.
Lancaster Ferrari’s Bailey Barnard said: “The dramatic rise in our parts and accessory revenue demonstrates that the products we are stocking are popular with consumers, while also showing video is the best way of initially advertising them to our customers.
“But our use of video doesn’t stop there. Outside post-sales video has become an integral part of our customer contact cycle as a whole, becoming the go-to option for responding to most customer enquiries.”
CitNOW has once again secured its place in the Sunday Times Hiscox Tech Track 100.
The automotive video specialist made the prestigious list for a third consecutive year and now ranks as the 95th fastest-growing tech company in Britain, according to the ranking.
The business claims impressive long-term growth – reporting a 41% growth in sales in the last year alone – and now works with 43 car manufacturers.
Alistair Horsburgh, chief executive of CitNOW, said: “To be listed in the Tech Track 100 for the third year in a row demonstrates just how crucial video has become to the automotive retail industry – it is no longer a disruptor but a lynchpin for hundreds of businesses across Britain’s automotive industry and beyond.
“In the age of the digital sale, building trust, transparency and a truly personal buying experience can transform a business.
"Video has become essential to delivering that in the automotive retail industry, and its importance will only continue to grow.”