Vauxhall's website now allows consumers to search for their next car by their budget, after adopting Ivendi technology.
A search function allows users to set a deposit value, term, mileage and monthly payment that they can afford then, within the website, the iVendi engine returns all new Vauxhalls that fall within those ranges.
Customers can then drill down into the illustrative finance examples for Vauxhall personal contract purchase or conditional sale offer for models in which they are interested and opt to continue the sale with the Vauxhall dealer of their choice.
Ivendi’s chief operating officer Richard Tavernor said: “Our research shows that the single most important element of the online retail process is stressing the affordability of a car, so the budget search function is very important.
“It allows potential customers to set a budget with which they are comfortable and then see what Vauxhall has to offer. We would expect this to have a direct impact on new car sales made with the assistance of the web site.
This is Ivendi’s second major project with Vauxhall. Last month, it helped Network Q to become the largest approved used car scheme to offer online motor finance.
Vauxhall’s digital user experience and e-commerce manager Jonny Evans said: “We are pleased to be working with iVendi again.
"Connecting customers to dealers through our web site is an important part of our sales process, and the new budget search is an important element of this.”