Cinch is set to become Crystal Palace’s official shirt sponsor for the 2022/23 Premier League football season as part of a multi-year contract.
Constellation Automotive's online car retail operation will sponsor the London Club's men and women’s teams, receiving brand exposure at its Selhurst Park stadium as well as via its across the club’s academy teams, digital channels, as well as branding on all replica shirts.
Avril Palmer-Baunack, chairman of Constellation Automotive Group, Cinch owners, said: “We are delighted to be joining Crystal Palace as front of shirt sponsor.
“Cinch is an ambitious brand that has achieved a lot in a short space of time and this new partnership will further support our expansion in the UK car market.
“We look forward to working with the teams, fans and local community and have high hopes for the club next season on absolutely ‘cinching it’."
The announcement follows Cinch’s multi-year sleeve sponsorship deal with Tottenham Hotspur.
The deal aligns with the sponsorship strategy of online used car retail rival Cazoo, which sponsors Aston Villa and Everton in the UK, as well as Real Sociedad and Valencia in Spain and – as of this week – Bologna in France.
Barry Webber, commercial director at Crystal Palace, said: “Cinch is a well-established, family friendly and instantly recognisable brand across the UK and beyond, and this landmark partnership is yet another statement of progress at the club, both on and off the field.
“This is an incredibly exciting time for our partnership to begin, as we enter our tenth successive season in the Premier League with a squad packed full of international talent, whilst Cinch continues its impressive expansion and innovation in the car market.
"We look forward to helping each other secure our respective ambitions.”